View the slides presented in the "New Research: How to Improve Your B2B Email Marketing Results in 2007" Webcast and find out how 3,637 marketers responded to tough questions about their open, click and conversion rates. Also, find out which tests work best, what's not working, list growth strategies and how email budgets are changing for 2007. 

In order to analyze the cost of deploying and managing an email system, Osterman Research undertook a primary and secondary research program. This data was then combined with secondary research in order to develop a cost model that compares MDaemon and Microsoft Exchange. Read on to see how the results may impact your own decision. 

The market for email archiving is growing fast due to a real need for control risk and increased productivity in organizations. Access this Bloor Research paper to explore the email archiving systems and services available. Discover the strengths and weaknesses of major players in the market today. 

Find out what 1,038 B2B marketers revealed about what works for lead generation and nurturing tactics. Invite your entire team to view this free Webcast and learn about B2B email, search marketing and surprising Webcast and white paper marketing statistics. 

This Webcast, presented by MarketingSherpa and KnowledgeStorm, presents findings from MarketingSherpa's new report: "IT Marketing Benchmark Guide 2005-2006: Data for B-to-B Software, Hardware & Services Marketers." Learn what IT marketers revealed about their results and budgets and real-life numbers to help benchmark lead generation plans. 

Microsoft Exchange is one of the most popular email platforms available today, but there are other options available that can deliver reliable, secure messaging across devices for small businesses for which Microsoft Exchange is not a requirement. 

This report, the second in a series of studies looking at the impact emerging online applications have on B2B technology marketing, finds that blogs and Real Simple Syndication (RSS) are catching on more quickly than previously thought. 

This podcast will focus on the content of a new KnowledgeStorm research report, the second in a series of studies looking at the impact emerging online applications have on B2B technology marketing. The research finds that blogs and Real Simple Syndication (RSS) are catching on more quickly than previously thought. 

SiriusDecisions has commissioned a new research study to examine the efficacy of demand creation - from the point of view of prospects and customers you are spending millions of dollars to communicate with. Read this executive summary of our Demand Creation webinar to find out which tactics are viewed most favorably in b-to-b marketplace. 

Content provided by Google. In this Forrester Research report, examine an in-depth cost analysis of your peers’ implementations of Google Apps to determine the total economic impact of adopting cloud collaboration services. Review real-world results and calculations covering the ROI of this move. 

Learn more about the effectiveness of and customer's thoughts about live chat technology from the results of this survey. 

This podcast summarizes, Define What's Valued Online, a new study which confirms what many technology marketers have instinctively suspected all along: Buyers of technology products consider Internet research essential to their ability to do their jobs. Listen to this podcast to learn about basic changes you can make to improve your online content. 

Content provided by Google. When it comes to cloud computing, some companies have concerns around security and a perceived loss of control. But others are grabbing the opportunity to move to a more collaborative, Web-based platform. In this E-Book, we take a look at several companies that have migrated to Google Apps.