The Internet has changed the dynamics of technology sales and marketing. While most marketing efforts emphasize generating leads, and most sales efforts are focused on closing sales, not enough consideration is given to the little-understood but vital middle ground of lead qualification. Learn more about industry best practices. 

This report, Issue One: How Technology Marketers Meet Buyers' Appetite for Content is the first in the Connecting Through Content series, which explores content creation, distribution and lead nurturing through the dual marketers' and technology buyers' perspectives. 

This report, the second in a series of studies looking at the impact emerging online applications have on B2B technology marketing, finds that blogs and Real Simple Syndication (RSS) are catching on more quickly than previously thought. 

<p>This white paper offers an overview of key considerations for implementing a strategy to automate fax and email orders (plus EDI, web and other order sources) into your enterprise resource planning (ERP) system.</p> 

This podcast will focus on the content of a new KnowledgeStorm research report, the second in a series of studies looking at the impact emerging online applications have on B2B technology marketing. The research finds that blogs and Real Simple Syndication (RSS) are catching on more quickly than previously thought. 

Find out what 1,038 B2B marketers revealed about what works for lead generation and nurturing tactics. Invite your entire team to view this free Webcast and learn about B2B email, search marketing and surprising Webcast and white paper marketing statistics. 

The goal of this white paper is to provide you, an IT Professional, with the knowledge and tools to be successful when taking a certification exam for one of the three available Windows 7 certifications: Windows 7 Configuring, the Enterprise Desktop Support Technician, or the Enterprise Desktop Administrator certification. 

This white paper delivers best practices for helping you with network planning and expansion. From design considerations to business needs, get the information you need to build a successful network plan. 

Companies worldwide are affirming the value of archiving as a best practice for managing data growth, completing faster application upgrades and much more. Inside this white paper, learn how archiving can help support data retention compliance initiatives and mitigate risk for audits and electronic discovery requests. 

<p>It is becoming increasingly difficult for IT professionals to manage the substantial amount of information their enterprises are generating today. This white paper discusses how to combat this challenge with a converged infrastructure. Discover a system that can help you leverage this strategy and review the benefits it offers.</p> 

This white paper reviews the results from a survey of 200 IT professionals that can help you optimize your cloud’s security. Key findings suggest that security plays a foundational role in the decision to implement a private cloud, protecting platform and infrastructure resources are top concerns and security drives outsourcing decisions. 

Read this white paper to learn how IBM XIV Storage System solutions for Microsoft Exchange can help address today’s challenges surrounding email production as well as archiving environments.