This paper will examine the basic premises underlying a Service Oriented Architecture ( SOA ) and describe how universal technology and service adapters, such as those from iWay Software, can help organizations realize the benefits of SOAs. 

Find out how 3,637 marketers responded to tough questions about their open, click and conversion rates. Also, find out which tests work best, what's not working, list growth strategies and how email budgets are changing for 2007. Invite your entire team to attend – attendance for this Webcast is free! 

This podcast will focus on the content of a new KnowledgeStorm research report, the second in a series of studies looking at the impact emerging online applications have on B2B technology marketing. The research finds that blogs and Real Simple Syndication (RSS) are catching on more quickly than previously thought. 

This podcast will focus on the content of a new KnowledgeStorm research report, the second in a series of studies looking at the impact emerging online applications have on B2B technology marketing. The research finds that blogs and Real Simple Syndication (RSS) are catching on more quickly than previously thought. 

Few could have envisioned the global success of SMS (short message service) when the first text message was sent in 1992. SMS has crossed network and technology boundaries, and continues to find new applications, as well as providing inspiration for industry innovation as IP (Internet Protocol)-based messaging builds momentum. 

Tthis paper provides insight into the top-four worst practices for BI. It also provides guidance on how to avoid and/or overcome worst practices in order to tap into the true power of BI. By reading this paper, you will have a solid understanding of how to avoid BI failure and achieve success with your BI initiatives. 

The CIO's role becomes more strategic as organizations use information to create a competitive advantage. This paper – using evidence from benchmarks created with IBM to test WebFOCUS' performance on System z running z/OS and Linux – helps CIOs to balance demands for information accessibility and processing power. 

Enterprises can take control of the burgeoning number of unsanctioned spreadsheets by adopting a policy of centralized master spreadsheet generation. Learn how WebFOCUS creates fully summarized, organized, and styled Excel spreadsheets with complex formulas already in place, lowering the potential for keystroke and logic error. 

BI empowers companies with the ability to offer products and services at the lowest cost and with the greatest amount of efficiency and productivity possible- while returning the highest revenues and profits. Learn how BI can help you to establish a culture of measurement and begin a powerful cycle of continued improvement within your organization. 

Find out what 1,038 B2B marketers revealed about what works for lead generation and nurturing tactics. Invite your entire team to view this free Webcast and learn about B2B email, search marketing and surprising Webcast and white paper marketing statistics. 

This Webcast, presented by MarketingSherpa and KnowledgeStorm, presents findings from MarketingSherpa's new report: "IT Marketing Benchmark Guide 2005-2006: Data for B-to-B Software, Hardware & Services Marketers." Learn what IT marketers revealed about their results and budgets and real-life numbers to help benchmark lead generation plans. 

This podcast is the first in a series of studies conducted by KnowledgeStorm and Universal McCann that will take a strategic look at the impact the blogs, podcasts and other emerging media formats have on B2B technology marketing. Listen how podcasting can become your next hot marketing delivery mechanism.