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Advanced Meter Infrastructure: Composite Technologies to Meet New Demands in Sales and Customer Service by SAP America, Inc..
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WebFOCUS Operational Enterprise Business Intelligence by Information Builders Inc..
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New Sugar 5.0 Platform Capabilities and Advanced CRM Functionality by SugarCRM Inc.

December 2007 - (Free Research)
Join Chris Harrick, Senior Director of Product Marketing at SugarCRM as he gives an in-depth look at enhancements and new CRM features of this upcoming release. 
(WEBCAST) READ ABSTRACT |

Taming Transactional Email: Tips to Gain Control and Determine If Outsourcing Makes Sense by Silverpop Systems Inc.

January 2007 - (Free Research)
This white paper reviews the key steps necessary to implement a transactional email marketing campaign. It also recommends methods to ease the pain of implementation while improving the results. 
(WHITE PAPER) READ ABSTRACT |

Messaging in the Cloud: Embedding an Email, Mobile, and Social Infrastructure by ExactTarget

October 2010 - (Free Research)
MPaaS is a newer niche in cloud computing, but it’s a natural fit for gaining efficiencies of scale and reliability by using the infrastructure of messaging providers like ExactTarget. Read on to learn more about an unmatched one-to-one messaging solution that provides unbeatable deliverability - without the hassle of new capital investments. 
(WHITE PAPER) READ ABSTRACT |

Managing the Challenges of Email Marketing by Unica Corporation - An IBM Company

May 2011 - (Free Research)
The ideal email marketing technology solution provides the best of both worlds: timely data access to develop segmented and personalized content, plus offloading the responsibility for managing the delivery infrastructure, and ensuring deliverability. This brief paper explores the brains and beauty of successful email marketing. 
(WHITE PAPER) READ ABSTRACT |

That Was Then This Is Now: The New Rules of Email Marketing by Silverpop Systems Inc.

August 2008 - (Free Research)
In this new era of CAN-SPAM legislation, overflowing inboxes and ever-increasing customer expectations, many of the practices that worked for emailers in the past simply won't work anymore. This paper reviews the new rules of email marketing. 
(WHITE PAPER) READ ABSTRACT |

New CRM Technologies Bring Sales Success to Businesses by Scribe Software Corporation

December 2013 - (Free Research)
Creative companies are making broader use of smartphones to access more than just email – phone and mobile customer relationship management (CRM) software and finding uses for GPS, cameras and other technologies are transforming CRM practices, even for more traditional industries. 
(EGUIDE) READ ABSTRACT |

crystalreports.com for Salesforce.com: Exception and Sales Reporting by Business Objects

crystalreports.com is a Web-based report-sharing service that allows you to share Crystal Reports with the right people - simply and securely. Create advanced reports from your Salesforce.com data. Dig deeper for answers using graphs with drill down capabilities. View, schedule, refresh, and distribute reports online - inside Salesforce.com. 
(SOFTWARE PRODUCT)

Scribe - Equinox Fitness Case Study by Scribe Software Corporation

March 2008 - (Free Research)
Active and prospective members have diverse needs and interests, and Equinox uses two primary applications to adress them. 
(CASE STUDY) READ ABSTRACT |

Impactful Email Marketing: Using Behavioral Analytics to Create Relevant Messages by Bronto Software

October 2008 - (Free Research)
A successful strategy for taking your email marketing/web analytics integration beyond traffic analysis is to use web analytics for gauging effectiveness of email marketing initiatives and determining optimization tactics. 
(WHITE PAPER) READ ABSTRACT |

Seven Email Marketing Refreshes by Bronto Software

October 2008 - (Free Research)
This whitepaper will detail seven key points that will help you quickly enhance your email-marketing program. You may also find some low hanging opportunities that you weren't aware you were missing. 
(WHITE PAPER) READ ABSTRACT |

How Top Retailers Use Transactional Email: Silverpop Study Reveals Revenue-Boosting Tactics by Silverpop Systems Inc.

January 2006 - (Free Research)
Transactional emails are those which companies send to customers to confirm a purchase, notify shipping dates, deliver warranty information and it also provide marketers a rich opportunity to develop strong customer relationships. 
(WHITE PAPER) READ ABSTRACT |

Email Marketing Goes Social by Silverpop Systems Inc.

November 2008 - (Free Research)
Read this paper to get tips about how to best implement a successful social email marketing campaign. 
(WHITE PAPER) READ ABSTRACT |

The Windows Mobile Netbook for the Enterprise with Low TCO by Celio Corp / REDFLY Mobile Companion

August 2008 - (Free Research)
The Windows Mobile smartphone is easily deployed with a wide array of productivity tools allowing the mobile user to quickly respond to customer requests, stay up-to-date on the latest company information or access remote desktops. 
(WHITE PAPER) READ ABSTRACT |

A 360° Approach for Analyzing the Voice of the Customer Across Multiple Communications Channels by Verint Systems

November 2011 - (Free Research)
The way you strategize your customer service and interactions is changing thanks to abundance of ways for your customers to reach your business. Read this white paper to learn how to adapt to these changes. 
(WHITE PAPER) READ ABSTRACT |

3-2-1 Contact: The Call Center in a Multichannel World by SearchCRM

April 2014 - (Free Research)
Learn how mobile apps are changing how agents interact with customers -- and how some companies are integrating mobile CRM with the contact center. 
(EBOOK) READ ABSTRACT |

A realist's guide to building bottom line revenue and customer loyalty with social CRM by SugarCRM Inc.

October 2011 - (Free Research)
Is social CRM just hype or is it really worth your business's time? Read this eBook from SearchCRM.com for expert advice. 
(EBOOK)

Convergence of Sales and Marketing by Neolane Inc.

October 2008 - (Free Research)
This report explores the integration of marketing and sales technologies (CRM, marketing automation, email marketing, web analytics, etc.). 
(WHITE PAPER)

Driving Revenue Through CRM Integration by Marketo

June 2013 - (Free Research)
In this helpful resource, discover four keys to establishing successful integration of your CRM system and marketing automation. Explore how your sales, marketing, customer service, and accounting teams can work together to close the loop of great customer experience. 
(WHITE PAPER) READ ABSTRACT |

Going Mobile: Developing an Application Mobilization Plan for Your Business by BlackBerry

June 2008 - (Free Research)
The BlackBerry Enterprise Solution is a comprehensive platform, designed to meet your organization's needs to mobilize enterprise applications and systems. 
(WHITE PAPER) READ ABSTRACT |

Streamlining Sales Processes to Boost Performance: Five best practices for optimizing the sales pipeline by SugarCRM Inc.

June 2009 - (Free Research)
When chosen wisely and used appropriately, technology can have a positive impact on both the sales process management and the results of managing the sales effort more efficiently. SugarCRM can remedy the gap in four crucial areas. And it does so very economically, avoiding a fifth mistake, spending more money than you have to in order to improve. 
(WHITE PAPER) READ ABSTRACT |

The Truth about Agent vs. Agentless Monitoring by uptime software inc.

September 2010 - (Free Research)
This brief paper will examine the differences between Agent and Agentless monitoring, so you can make the right decision based on your company’s needs. 
(WHITE PAPER) READ ABSTRACT |

New Contact Center Metrics to Fit Busy New Customers by Aspect

March 2014 - (Free Research)
View this exclusive e-guide to learn more from Fluss and other CRM experts as they explore the right and wrong way to leverage mobility to reach busy customers, as well as how to implement new contact center metrics to measure the effectiveness of new channels -- including email, chat, and social media. 
(EGUIDE) READ ABSTRACT |

Will Your Company Benefit from Fax Servers and Electronic Document Delivery? by OpenText

October 2010 - (Free Research)
This paper discusses how efficient, secure and cost-effective distribution of this business information can have a significant impact on overall business performance by extending process efficiencies. That’s where fax server software can provide a business edge. Read on to learn if your company can benefit from automating document delivery. 
(ESSENTIAL GUIDE) READ ABSTRACT |

Customer Satisfaction with Email Archiving Systems by Sunbelt Software

August 2008 - (Free Research)
Osterman Research surveyed organizations about a variety of email archiving systems to understand overall satisfaction of their current archiving system. The goal is to help decision makers in their archiving evaluation process. 
(WHITE PAPER) READ ABSTRACT |

7 Steps to Improve Your Conversion Rates Now: The Do’s and Don’ts of Lead Nurturing & Lead Management by LeadLife Solutions

July 2013 - (Free Research)
Discover best practices to identify your most likely buyers as well as the automated tools you need to accelerate projects throughout the entire buying cycle. Also, learn the seven steps you can take to improve lead progression rates and avoid stalling late in the sales cycle. 
(WHITE PAPER) READ ABSTRACT |

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