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How Top Retailers Use Transactional Email: Silverpop Study Reveals Revenue-Boosting Tactics by Silverpop Systems Inc.

January 2006 - (Free Research)
Transactional emails are those which companies send to customers to confirm a purchase, notify shipping dates, deliver warranty information and it also provide marketers a rich opportunity to develop strong customer relationships. 
(WHITE PAPER) READ ABSTRACT |

Email Marketing Goes Social by Silverpop Systems Inc.

November 2008 - (Free Research)
Read this paper to get tips about how to best implement a successful social email marketing campaign. 
(WHITE PAPER) READ ABSTRACT |

Taming Transactional Email: Tips to Gain Control and Determine If Outsourcing Makes Sense by Silverpop Systems Inc.

January 2007 - (Free Research)
This white paper reviews the key steps necessary to implement a transactional email marketing campaign. It also recommends methods to ease the pain of implementation while improving the results. 
(WHITE PAPER) READ ABSTRACT |

Managing the Challenges of Email Marketing by Unica Corporation - An IBM Company

May 2011 - (Free Research)
The ideal email marketing technology solution provides the best of both worlds: timely data access to develop segmented and personalized content, plus offloading the responsibility for managing the delivery infrastructure, and ensuring deliverability. This brief paper explores the brains and beauty of successful email marketing. 
(WHITE PAPER) READ ABSTRACT |

10 Steps to Email Security by Clearswift

August 2013 - (Free Research)
This white paper outlines the 10 simple steps to best practice in email security including the application of policy, technology and processes designed to keep email safe and secure. 
(WHITE PAPER) READ ABSTRACT |

Four Effective Service Strategies that Drive Brand Advocacy by Oracle Corporation

April 2011 - (Free Research)
This paper will provide answers, focusing on the four key aspects of service that can combine to create a "WOW!" experience: convenience, speed, relevance, and relationship. 
(WHITE PAPER) READ ABSTRACT |

New Sugar 5.0 Platform Capabilities and Advanced CRM Functionality by SugarCRM Inc.

December 2007 - (Free Research)
Join Chris Harrick, Senior Director of Product Marketing at SugarCRM as he gives an in-depth look at enhancements and new CRM features of this upcoming release. 
(WEBCAST) READ ABSTRACT |

That Was Then This Is Now: The New Rules of Email Marketing by Silverpop Systems Inc.

August 2008 - (Free Research)
In this new era of CAN-SPAM legislation, overflowing inboxes and ever-increasing customer expectations, many of the practices that worked for emailers in the past simply won't work anymore. This paper reviews the new rules of email marketing. 
(WHITE PAPER) READ ABSTRACT |

KnowledgeStorm Advertising Overview: Build Brand Awareness among Technology Buyers by KnowledgeStorm, Inc (E-mail this company)

June 2007 - (Free Research)
If you're looking to build awareness and consideration of your brand among technology buyers that rely on KnowledgeStorm, our advertising solutions will help you reach your target audience. 
(ANALYST REPORT) READ ABSTRACT |

Agile + Portfolio Management: Bridging the Gap Between Agile Teams & Management by Innotas

May 2014 - (Free Research)
Management teams are focused on what to do.  Agile teams are focused on how to do it. Bridging the gap is challenging, yet critical to your business. Check out this brand new whitepaper from Innotas to find out how portfolio management can help bridge the gap between agile teams and management to create a winning agile enterprise. 
(WHITE PAPER) READ ABSTRACT |

Data Loss Prevention Requirements Roadmap by CA Technologies.

April 2009 - (Free Research)
The technologies that aid a successful company in sharing digital information and maintaining swift communications also leave companies vulnerable to a variety of security risks. Read this paper to learn how a comprehensive data loss prevention solution can protect your company's sensitive data. 
(WHITE PAPER) READ ABSTRACT |

Top 10 Steps to Protecting Your Organization’s Privacy Data by McAfee, Inc.

March 2010 - (Free Research)
Over the last few years, the challenge of protecting privacy data has been compounded by increasing compliance regulations that can mean fines - or even jail time - if privacy data is mishandled. This white paper presents the top ten regulatory compliance requirements to consider when selecting a privacy data protection solution. 
(WHITE PAPER) READ ABSTRACT |

Web Threats: Challenges and Solutions by Trend Micro, Inc.

January 2009 - (Free Research)
Read this white paper to better understand Web threats and their impacts, as well as why conventional methods fail to protect against these threats and the characteristics of a new approach required to ensure security, regulatory compliance, and business continuity. 
(WHITE PAPER) READ ABSTRACT |

Benchmarking Your Digital Strategy by Limelight Networks, Inc.

September 2013 - (Free Research)
Every business has a digital presence that impacts their brand and could hinder potential sales if not properly managed. In order to survive in today's digital era, traditional marketing practices need to be overhauled. Read on to learn 10 key strategies marketers need to be successful in digital marketing. 
(WHITE PAPER) READ ABSTRACT |

Top 5 Best Practices for Creating Effective Campaign Dashboards by Tableau Software

June 2008 - (Free Research)
We can define an effective marketing dashboard as one that enables marketers to visually display relevant and current campaign, customer, advertising and/or branding information needed to achieve marketing objectives. 
(WHITE PAPER) READ ABSTRACT |

Web Security Solutions by Websense, Inc.

November 2008 - (Free Research)
Read this whitepaper to learn ways to implement industry-leading URL filtering with extensive security capabilities that continuously watch the organization's assets for malicious activity and prevent them from being used in fraudulent attacks. 
(WHITE PAPER) READ ABSTRACT |

Key E-Discovery Issues to Consider in 2011 by Dell, Inc.

May 2011 - (Free Research)
This white paper focuses on the key practices and technologies that organizations should pursue as they seek to improve their e-discovery practices and technologies. It also provides a brief overview on the relevant offerings from Dell. 
(WHITE PAPER) READ ABSTRACT |

Global Brand Management by OpenText

May 2014 - (Free Research)
The following white paper explores the business need for a global brand management solution to help distinguish your brand amongst thousands of other companies. Learn about the 3 key process to successful global brand management, the technology to use, and more. 
(WHITE PAPER) READ ABSTRACT |

Choose a Branding Agency: 5 Social Media Questions You Need to Ask by Oracle Corporation

November 2013 - (Free Research)
The following white paper details 5 key questions to ask when choosing a branding agency. Learn how to read the answers that they give you in order to make an accurate assessment on the agency at hand. 
(WHITE PAPER) READ ABSTRACT |

Building a Global B2B Brand by Wipro Technologies

June 2009 - (Free Research)
In this paper you'll read about the steps Wipro Technologies took in order to take its brand name to the next level in order to compete with the top global IT companies. 
(CASE STUDY) READ ABSTRACT |

Desktops: Corporate IT Buying Behavior & Customer Satisfaction Survey by Dell, Inc. and Intel®

June 2009 - (Free Research)
This Technology Business Research (TBR) study examines the results of the corporate desktop satisfaction competition for Q1 of 2009, for which Dell ranked in the top position. Read this to learn about each brand's competitive strengths, weaknesses, challenges, and overall satisfaction rankings. 
(ANALYST REPORT) READ ABSTRACT |

Get Started with Social Relationship Management by Oracle Corporation

December 2012 - (Free Research)
If you are looking for a way for your brand to succeed in the ever-changing social media landscape and deliver tangible results, follow the three important steps listed in this fascinating paper. Read on now to find startling facts, gain key insights about Social Relationship Management, and better your brand – long-term. 
(WHITE PAPER) READ ABSTRACT |

Best Practices: Employer Branding – Five tips to make your career site your #1 recruiting asset by SuccessFactors

February 2014 - (Free Research)
Communicating your employer brand on your corporate career site is critical to driving recruitment success. This resource describes five best practices that can help you make your career site your top recruiting asset. 
(WHITE PAPER) READ ABSTRACT |

Instagram Guide by Oracle Corporation

March 2014 - (Free Research)
Consult the following white paper to uncover the latest ways top brands such as Nike, MTV, Nissan, Taco Bell, and many more are driving innovation through Instagram. Learn about key observations, what's working, and what you can do to succeed with this social movement as well. 
(WHITE PAPER) READ ABSTRACT |

Customer Experience Management: Digital tools to create a compelling brand experience by OpenText

May 2013 - (Free Research)
In this resource, discover what it takes to provide consistent customer experiences across multiple channels in order to increase brand loyalty, grow profit margins, and reduce costs. Also, learn how web content management (WCM) tools give you the ability to create these experiences. 
(WHITE PAPER) READ ABSTRACT |

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