As budgets stay tight and finance professionals become more involved in technology buying decisions, be better prepared to defend your business case through the use of financial metrics and Return on Investment (ROI) calculators. 

The CMO Council and KnowledgeStorm have partnered to explore the relationship between online technology researchers and IT vendors. Join KnowledgeStorm in this Webcast replay to learn what over 1,400 survey respondents said about online technology content usage and its influence on IT buying. 

White papers are one of the most misunderstood, miswritten and misused marketing tools available. While many companies think they need a white paper, few manage to write, design or use them to their full potential. This paper outlines eight key steps to take when writing a white paper and what you should do once the paper is written. 

This video answers important questions related to application portfolio management, including why now is such an important time to modernize and rationalize your applications, and the best practices and tools which can ensure success. 

Service-oriented architecture (SOA) enables different programs, applications, and tools to interact via self-contained services that do not depend on the context or state of the other service. This white paper provides insight into the top-four worst practices for SOA integration, and how to avoid and/or overcome these worst practices. 

Improving the overall quality of your company’s decision-making process results also improves the overall effectiveness of your business. This paper explains how reporting will help your organization make better decisions, and how on-demand reporting allows you to accomplish this task in a fast, cost-effective, and easy-to use manner. 

Midmarket organizations considering physical server upgrades must evaluate their environments, sift through offerings and integrate the servers with existing tools. This e-book will guide you through these complex efforts by covering three components: determining needs and requirements, understanding your options, and putting it all together. 

The Internet enables prospects to search for you rather than the other way around. You must place expertly crafted content wherever prospects might be searching. Marketers are leveraging a new methodology called Intelligent Content Strategy to attract more prospects that are looking for their solutions. 

This white paper introduces MED-V (Microsoft Enterprise Desktop Virtualization), Microsoft’s enterprise-oriented tool for delivering legacy applications in virtual machines running on clients across your business network. 

SiriusDecisions has commissioned a new research study to examine the efficacy of demand creation - from the point of view of prospects and customers you are spending millions of dollars to communicate with. Read this executive summary of our Demand Creation webinar to find out which tactics are viewed most favorably in b-to-b marketplace. 

In this one hour Webcast, presented by Jeff Ramminger, EVP KnowledgeStorm, learn how you can develop more effective content, make it available more efficiently and influence the most important decision makers at the right stages of the buying process. 

Interactions between partners, customers, and employees are much faster-paced in our highly-networked world. It is important that CRM solutions understand these relationships. Watch this video to learn strategies for CRM evolution. 

This e-book provides expert best practices for small and midsized businesses (SMBs) to follow when evaluating enterprise resource planning (ERP) systems. Read more to learn how to avoid speed bumps along the way and make the process as smooth as possible.