10 Ways to Improve B2B Email Deliverability and Effectiveness by Vtrenz, Inc. Learn 10 ways you can improve your B2B email deliverability. Taking steps to protect your email deliverability will pay huge dividends in the future in the way of increased more... >> Discover more offerings from Vtrenz, Inc.
		Downstream Data Webcast -- Benefits Beyond Sales and Marketing by SAP America, Inc.. Join SAP, Consumer Goods Technology, AMR Research, and The Coca-Cola Company for a comprehensive online discussion, and discover how critical insights about consumer demand more... >> Discover more offerings from SAP America, Inc..
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The Importance of Delivering a Great Online Video Experience by Akamai Technologies (E-mail this company) July 11, 2007 - (Free Research) With the increased popularity of online video content, now is the time for publishers to experiment with online video as a means of storytelling and offering an enhanced experience with their Web sites. Jupiter Research's February 2007 survey of 2,319 online consumers found that 41 percent of broadband consumers seek video clips or TV segments. (ANALYST REPORT) READ ABSTRACT | GO TO ANALYST REPORT

Removing Internet Anonymity Barriers with IP Intelligence by Digital Element. January 2008 - (Free Research) NetAcuity IP Intelligence technology provides an excellent way to non-invasively gather new intelligence about the online universe, and Digital Element delivers the de facto standard in IP Intelligence. (WHITE PAPER) READ ABSTRACT | GO TO WHITE PAPER

Netkey - Solutions for Self-Service Kiosks and Digital Signage by Netkey, Inc. (E-mail this company) Netkey is a market-leading provider of applications, management software, and turnkey solutions for self-service kiosks and digital signage. Netkey is purpose-built for the operation of kiosk and signage networks and is designed to address the unique issues encountered in these customer and employee-facing deployments.  (ASP & SOFTWARE PRODUCT) GO TO DETAILED REPORT

Case Study: Unified Communications and Virtual Networking by Cisco Systems, Inc June 2008 - (Free Research) In this video case study watch how 3marketeers Advertising utilizes unified communications and virtual private networking to foster collaboration, provide better customer service and increase profitability. (VIDEOCAST) READ ABSTRACT | GO TO VIDEOCAST

Viral Marketing Simplified: Best Practices for Marketing Your Business to New Customers by Cisco Systems, Inc February 2008 - (Free Research) Viral marketing, buzz marketing, stealth marketing -- the names vary, but its popularity is undeniable. (WHITE PAPER) READ ABSTRACT | GO TO WHITE PAPER

Generate Revenue with Online Video Ads by Brightcove June 2008 - (Free Research) In this white paper, you’ll learn the key ingredients of Internet TV advertising and the steps you can take to achieve success with your video advertising. (WHITE PAPER) READ ABSTRACT | GO TO WHITE PAPER

KnowledgeStorm Advertising Overview: Build Brand Awareness among Technology Buyers by KnowledgeStorm, Inc (E-mail this company) June 2007 - (Free Research) If you're looking to build awareness and consideration of your brand among technology buyers that rely on KnowledgeStorm, our advertising solutions will help you reach your target audience. (ANALYST REPORT) READ ABSTRACT | GO TO ANALYST REPORT

Email Creative That Works - An Evaluation Of Opens And Click Rates Associated With Various Creative Elements by Silverpop Systems, Inc. (E-mail this company) January 2006 - (Free Research) To help marketers identify creative elements that can really improve results, Silverpop undertook a comprehensive study of both BtoB and BtoC email messages, evaluating a variety of creative elements and comparing open and click rates. The study revealed some interesting and surprising results. (WHITE PAPER) READ ABSTRACT | GO TO WHITE PAPER

Streamlining Marketing Management and Processes, a Merrill Lynch Success Story by Aprimo, Inc. June 2008 - (Free Research) This 2002 case study details Merrill Lynch’s GPC Marketing team that successfully implemented Aprimo’s Planning & Financial Management solution to better manage their $100 million-plus marketing spend. (CASE STUDY) READ ABSTRACT | GO TO CASE STUDY

Emerging Media Series: How Blogs & Real Simple Syndication (RSS) Impact B2B Technology Purchase Decisions by KnowledgeStorm, Inc (E-mail this company) September 2006 - (Free Research) This report, the second in a series of studies looking at the impact emerging online applications have on B2B technology marketing, finds that blogs and Real Simple Syndication (RSS) are catching on more quickly than previously thought. (ANALYST REPORT) READ ABSTRACT | GO TO ANALYST REPORT

Identifying the Right Media Format for Broadband Video Initiatives by Akamai Technologies (E-mail this company) March 2007 - (Free Research) This paper provides a roadmap for choosing the optimal media format to improve the chance of broadband video success. Key considerations in choosing a media format are discussed, along with how these have been prioritized by the media industry. Data and trends regarding which formats certain media segments have decided upon are also presented. (WHITE PAPER) READ ABSTRACT | GO TO WHITE PAPER

Akamai Digital Asset Solutions for the Media and Entertainment Industry by Akamai Technologies (E-mail this company) If you provide anytime-anywhere online media, you have to overcome irregular traffic, large file sizes, and unpredictable Internet conditions to deliver your media assets quickly and effectively. Akamai Digital Asset Solutions help companies such as CBS, Viacom, Sony Computer Entertainment, and Starz Entertainment Group overcome these challenges.  (SERVICE) GO TO DETAILED REPORT

Creating Effective Campaign Dashboards: The Top 5 Best Practices by Tableau Software. June 2008 - (Free Research) We can define an effective marketing dashboard as one that enables marketers to visually display relevant and current campaign, customer, advertising and/or branding information needed to achieve marketing objectives. (WHITE PAPER) READ ABSTRACT | GO TO WHITE PAPER

22 Things a Domino Administrator Needs to Know About Spam – An Interview with a Spammer by Mayflower Software March 2008 - (Free Research) Spam has become more than just clutter in the inbox; it’s now the leading way to facilitate computer crimes. In this eGuide, read the answers to over 20 questions SearchDomino.com members asked a reformed spammer. (WHITE PAPER) READ ABSTRACT | GO TO WHITE PAPER

DataDirect Networks Storage System Enables Next-generation Design for Manufacturing on Synopsys Electronic Design Automation Tools by DataDirect Networks. February 2008 - (Free Research) Synopsys needed to improve the storage constraints for the performance of its EDA tools in sub-micron semiconductor manufacturing. (WHITE PAPER) READ ABSTRACT | GO TO WHITE PAPER

NetAcuity IP Intelligence technology by Digital Element. Our IP Intelligence provides coverage for 99.9999 percent of the Internet and collects more than one million points-of-view daily from different online vantage points.  (SOFTWARE PRODUCT) GO TO DETAILED REPORT

It's Happening Now: How PayerView(SM) Is Changing the Way Providers and Payers Work Together by athenahealth June 2008 - (Free Research) PayerView is designed to look at payers' performance based on a number of metrics. Combined, the metrics provide an overall ranking aimed at quantifying the "ease of doing business with the payer." (WHITE PAPER) READ ABSTRACT | GO TO WHITE PAPER

Akamai Electronic Software Delivery: Business Benefits and Best Practices by Akamai Technologies. April 2008 - (Free Research) Akamai’s Electronic Software Delivery solution is the industry-leading delivery platform for electronic software downloads and it helps companies enjoy superior business returns on their ESD investments. (WHITE PAPER) READ ABSTRACT | GO TO WHITE PAPER

Akamai Electronic Software Delivery Best Practices: Improving Download Completion Rates to Drive Business Success by Akamai Technologies. April 2008 - (Free Research) The Akamai Electronic Software Delivery solution enables software vendors to drastically improve their download completion rates by offering superior user download experience through increased speed, reliability, visibility and control. (WHITE PAPER) READ ABSTRACT | GO TO WHITE PAPER

Discovery Attender® for Exchange- Electronic Search and Discovery by Sherpa Software (E-mail this company) Discovery Attender locates electronically stored information, such as PST files, Exchange mailboxes, public folders, and common storage areas. Whether a discovery request, performing an internal audit or trying to reduce liabilities, Discovery Attender will quickly find and produce critical information. Free Trial Available.  (SOFTWARE PRODUCT) GO TO DETAILED REPORT

Cameleon Commerce Suite - E-commerce and Configurator Software by Access Commerce Cameleon helps manufacturing, distribution, retail and service companies optimize complex selling and ordering processes by intelligently automating key business functions: e-commerce, electronic catalog & guided selling, product information management, product configuration, pricing & promotions, quote & proposal generation, & order management.  (ASP & SOFTWARE PRODUCT) GO TO DETAILED REPORT

Successful Social Networking and User Generated Content Applications: What You Need to Know by Akamai Technologies. March 2008 - (Free Research) This white paper provides an overview of the dramatic shift in communication brought about by social networking and discusses how some companies are already capitalizing on this revolution. (WHITE PAPER) READ ABSTRACT | GO TO WHITE PAPER

Taming Transactional Email - Tips to Gain Control and Determine if Outsourcing Makes Sense by Silverpop Systems, Inc. (E-mail this company) September 2007 - (Free Research) While commercial emails are increasingly ignored or considered spam, recipients say transactional messages are most worth reading. The challenges associated with triggered or transactional email programs are numerous. This paper reviews the steps necessary to implement a transactional email marketing campaign and methods for easing implementation. (WHITE PAPER) READ ABSTRACT | GO TO WHITE PAPER

How Top Retailers Use Transactional Email: Silverpop Study Reveals Revenue-Boosting Tactics by Silverpop Systems, Inc. (E-mail this company) January 2006 - (Free Research) To identify how companies are using transactional email & identify best practices, Silverpop undertook a study of the messages sent to recipients immediately following an online purchase. Findings show how some companies capitalize on using this targeted marketing channel, while others fail to harness the full power of transactional email marketing (WHITE PAPER) READ ABSTRACT | GO TO WHITE PAPER

Discovery Attender® for Notes - Electronic Search and Discovery by Sherpa Software (E-mail this company) Discovery Attender for Lotus Notes is a search and discovery tool that automates investigative tasks in Domino server databases, im logs and common file storage areas. DA has the ability to search, locate, and review data in a cost-effective and timely manner. Free Trial Available.  (SOFTWARE PRODUCT) GO TO DETAILED REPORT

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