This report, the second in a series of studies looking at the impact emerging online applications have on B2B technology marketing, finds that blogs and Real Simple Syndication (RSS) are catching on more quickly than previously thought. 

This week’s Computer Weekly, we talk exclusively to Tesco CIO Mike McNamara about why the UK's biggest retailer is spending £150m on its online business. And, with the London 2012 Olympics only weeks away; we look at how IT testing is progressing. 

In this week's issue of Computer Weekly, we look at the key technologies that retailers are turning to for IT-enabling customers' Christmas shopping. We examine research revealing the huge cost of application software that fails to meet requirements; and we talk to one of the pioneers of agile software development. Download the new issue now. 

Access this insightful white paper presenting eight best practices and two case studies highlighting ways marketers can use social games to build brand recognition. 

Find out how 3,637 marketers responded to tough questions about their open, click and conversion rates. Also, find out which tests work best, what's not working, list growth strategies and how email budgets are changing for 2007. Invite your entire team to attend – attendance for this Webcast is free! 

This report, the second in a series of studies looking at the impact emerging online applications have on B2B technology marketing, finds that blogs and Real Simple Syndication (RSS) are catching on more quickly than previously thought. 

This special brief discusses the role of electronic signature technology in closing lingering workflow automation gaps to enhance an organization's overall e-commerce strategy. 

Faced with rising customer expectations and increasing competitive pressures, Website managers are applying new technologies. In this paper, Gomez will address why traditional “Web page” monitoring is insufficient, how new demands on client-side computing change the performance game, and what the return of the browser wars means for your business. 

Explore encryption management for credit card data to ensure performance and availability of SAP applications. Learn implementation requirements, hurdles to development, and how you can improve security of sensitive customer information. 

As the internet changes the way of traditional marketing and communication, discover a “True Profile” as a means of understanding customer behavior, actions and preferences using analytics. Learn the 4 key components of True Profiles and the business benefits included. 

View the slides presented in the "New Research: How to Improve Your B2B Email Marketing Results in 2007" Webcast and find out how 3,637 marketers responded to tough questions about their open, click and conversion rates. Also, find out which tests work best, what's not working, list growth strategies and how email budgets are changing for 2007. 

This white paper outlines the potential integration options between IBM WebSphere® Portal and IBM Mashup Center software. Organizations can implement these integration options to achieve greater flexibility while lowering costs.