SiriusDecisions has commissioned a new research study to examine the efficacy of demand creation - from the point of view of prospects and customers you are spending millions of dollars to communicate with. Read this executive summary of our Demand Creation webinar to find out which tactics are viewed most favorably in b-to-b marketplace. 

Find out how 3,637 marketers responded to tough questions about their open, click and conversion rates. Also, find out which tests work best, what's not working, list growth strategies and how email budgets are changing for 2007. Invite your entire team to attend – attendance for this Webcast is free! 

The demand for greater ecommerce capabilities is growing leading CIOs and IT professionals concerned with choosing the perfect vendor. Through this in-depth vendor analysis by Gartner, uncover the top 6 questions you should ask and the strengths and weaknesses of the top 20 e-commerce vendors. 

European consumers' growing use digital channels as part of their shopping experience is driving retailers’ focus on delivering efficient online, cross-border operations in Europe, this research report from Accenture reveals. 

Do you ever wonder how potential buyers view the strategic approaches and tactics you commonly use to entice them? In this Webcast, KnowledgeStorm and SiriusDecisions present the results of a new research study that examine the efficacy of demand creation. 

This paper discusses the improved functions of portals, specifically SAP NetWeaver, and how you can make the most of them within the enterprise. 

CIOs are more confident of securing technology budget increases than at any time in the last five years, according to the CIO Technology Survey 2012. 

In this week’s Computer Weekly, we look at the IT challenges facing retailers, as consumers turn increasingly to web and mobile shopping channels. Oracle president Mark Hurd talks about how the supplier intends to simplify IT infrastructures. And new government CIO Andy Nelson discusses how he plans to transform Whitehall IT. Read the issue now. 

Microsoft Dynamics CRM enables organizations to improve customer service, effectively manage marketing and communications, and increase sales productivity, ultimately driving increased profits and reduced costs. 

Competition has never been so strong and retail organisations are finding they cannot afford to stand still. 

This expert resource from Gartner examines integration brokerage and how it can apply to a variety of integration problems. 

Supply chains are the blood of your business - incredibly complex, yet vital to your success. This paper explores the relationship between partners and processes and the need to enable electronic data exchange with all your suppliers. Read this to learn about the limitations of traditional integration methods and new options that enable e-commerce. 

In this paper, you’ll find more details about the trends driving online marketing and advice on how to develop your online marketing strategy to reach goals and deliver maximum value from Web initiatives.