SiriusDecisions has commissioned a new research study to examine the efficacy of demand creation - from the point of view of prospects and customers you are spending millions of dollars to communicate with. Read this executive summary of our Demand Creation webinar to find out which tactics are viewed most favorably in b-to-b marketplace. 

This report, the second in a series of studies looking at the impact emerging online applications have on B2B technology marketing, finds that blogs and Real Simple Syndication (RSS) are catching on more quickly than previously thought. 

View the slides presented in the "New Research: How to Improve Your B2B Email Marketing Results in 2007" Webcast and find out how 3,637 marketers responded to tough questions about their open, click and conversion rates. Also, find out which tests work best, what's not working, list growth strategies and how email budgets are changing for 2007. 

CIOs are more confident of securing technology budget increases than at any time in the last five years, according to the CIO Technology Survey 2012. 

In this week’s Computer Weekly, we look at the IT challenges facing retailers, as consumers turn increasingly to web and mobile shopping channels. Oracle president Mark Hurd talks about how the supplier intends to simplify IT infrastructures. And new government CIO Andy Nelson discusses how he plans to transform Whitehall IT. Read the issue now. 

Supply chains are the blood of your business - incredibly complex, yet vital to your success. This paper explores the relationship between partners and processes and the need to enable electronic data exchange with all your suppliers. Read this to learn about the limitations of traditional integration methods and new options that enable e-commerce. 

This white paper examines credit card fraud and details business rules-based fraud prevention and detection. 

This report is the first in a series of studies conducted by KnowledgeStorm and Universal McCann that will take a strategic look at the impact the blogs, podcasts and other emerging media formats have on B2B technology marketing. This first installment examines podcasting and provides valuable insight into this red-hot delivery mechanism. 

Reverse auctions are a key tool that sourcing organizations can use to bring about huge success if executed along with a well-defined sourcing process. Careful thought and planning must precede an auction event in order to achieve double-digit price compression. 

SharePoint 2010 is the next step for companies that want to provide their employees the tools and information they need to be effective and efficient in the workplace. Learn the changes and improvements made to the six functional areas of SharePoint 2010 and how they come together to benefit your organization. 

European consumers' growing use digital channels as part of their shopping experience is driving retailers’ focus on delivering efficient online, cross-border operations in Europe, this research report from Accenture reveals. 

This informative webcast discusses how to harness the power of social media and provides a demonstration of Alfresco's enterprise content management tool.