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Personalized Marketing and Web Analytics by IBM

February 28, 2013 - (Free Research)
In this white paper, uncover the gold mine that lies within behavioral data, identify the specific nuggets to mine, and learn how to leverage behavior data to increase marketing returns at every stage of the customer life cycle, both online and offline. 
(WHITE PAPER) READ ABSTRACT |

The Journey to Smarter Commerce by IBM

April 30, 2013 - (Free Research)
In this e-book, explore how you can deliver optimal experiences throughout the customer journey with the right buy, market, sell and service processes. Learn how a customer-focused approach can help you make smarter commerce decisions that improve customer loyalty and profitability. 
(EBOOK) READ ABSTRACT |

Retail Opportunities in a World of Extremes: Understanding Today's Teens and Boomers by IBM

May 2008 - (Free Research)
This IBM study focused on two groups – teens and boomers. It explores their lifestyles, values, and particular preferences and attitudes toward shopping. Read this paper to learn how retailers can better meet the needs of these two segments. 
(WHITE PAPER)

Cost/Benefit Case for IBM PureData System for Transactions: Comparing Costs and Time to Value with Oracle Exadata Database Machine X3 by IBM

September 2013 - (Free Research)
Interest in transaction processing appliances has grown. Can these systems realize the same benefits – better optimized performance, simpler deployment and lower operating costs – as their analytical counterparts? Access this white paper today to find out. 
(WHITE PAPER) READ ABSTRACT |

Delivering a seamless experience across every channel by IBM

May 2013 - (Free Research)
This white paper reveals the results of a survey of over 500 e-commerce and e-business professionals, and provides key insights and best practices for improving customer experiences across all channels. 
(WHITE PAPER) READ ABSTRACT |

How SSL and TLS Secure Network Transactions by GeoTrust, Inc.

December 2012 - (Free Research)
This E-Guide from SearchEnterpriseWAN.com aims to provide introductory knowledge of the ins and outs of SSL VPN and TLS and how they protect network transactions. View now to learn more! 
(EGUIDE) READ ABSTRACT |

Real-time Personalization: 6 fundamental tips for marketers by IBM

December 2013 - (Free Research)
Access this white paper today to learn all you need to know about real-time personalization, how to overcome its challenges, and how you can increase the value of every one of your customer interactions. 
(WHITE PAPER) READ ABSTRACT |

Innovative Collaboration to Advance Your Business by IBM

July 2008 - (Free Research)
In this white paper learn how to bypass the challenge of adding new collaborative capabilities to what you already have and how to deal with dispersed content sources and system redundancies. 
(WHITE PAPER)

Digital CRM and the Customer Experience by IBM

March 2014 - (Free Research)
This e-guide from the experts at SearchCRM.com describes why digital technologies are proving to be the "next big thing" in the world of CRM, and explores the strategies that small businesses are using to stay competitive in e-commerce. 
(EGUIDE) READ ABSTRACT |

Marketing: Connecting with the Chief Executive Customer by IBM

February 2014 - (Free Research)
In this paper, learn about the Smarter Commerce approach to marketing performance and profitability. Inside, discover the five steps to personalized and profitable marketing and better understand how to succeed in an ever-changing digital world. 
(WHITE PAPER) READ ABSTRACT |

How IBM helps midsize business thrive: Leveraging Smarter Commerce to improve the customer experience and increase ROI by IBM

January 2013 - (Free Research)
Today, businesses must meet increased customer demands - and need to optimize service, sales, and supply chain management to do so. This resource offers advice for midsize businesses on how to achieve rapid ROI in a customer-focused world, while leveraging social media and mobile channels to better connect with customers. 
(WHITE PAPER) READ ABSTRACT |

Small businesses compete in e-commerce with same day shipping by IBM

November 2013 - (Free Research)
Access this expert e-guide to uncover a solution to customer demand for same-day-shipping and how CRM has changed the entire customer experience. 
(EGUIDE) READ ABSTRACT |

Addressing changing customer behavior by IBM

May 2013 - (Free Research)
This resource offers valuable insight to help you better understand customer behaviors and improve online customer experiences. 
(WHITE PAPER) READ ABSTRACT |

IBM Watson Engagement Advisor by IBM

November 2013 - (Free Research)
The following white paper outlines the recent change in the consumer market and how to ensure that you are delivering the best customer service. 
(WHITE PAPER) READ ABSTRACT |

Developing a Road Map to an Exceptional Web Experience by IBM

July 2013 - (Free Research)
When it comes to web experiences, customers have high expectations. Consult this resource to learn how you can provide innovative, high-value user experience solutions to satisfy your customers. It explains how to deliver resources that draw from user experience and knowledge. 
(WHITE PAPER) READ ABSTRACT |

IBM Lotus Quickr 8.1 by IBM

June 2008 - (Free Research)
Download a free trial version of Lotus Quickr 8.1 
(DOWNLOAD)

The Business Value of Web 2.0 Technology by IBM

June 2008 - (Free Research)
It's fast becoming a Web 2.0 world. Read this paper to learn how to take advantage of new technologies and tap into the collective knowledge of employees, customers, and influencers. 
(WHITE PAPER)

Making Sense of the Chaos: Measuring The Influence of Social Media by IBM

June 2013 - (Free Research)
In this white paper, find out how, with the right tools in place, today's marketers can understand the value social media provides as a marketing channel and, in coordination with other channels, drive conversions and, ultimately, revenue. 
(WHITE PAPER) READ ABSTRACT |

Operational Decision Management for Dummies by IBM

October 2013 - (Free Research)
This book is written for readers who have varying levels of familiarity with ODM. It talks about the features of ODM as model for managing operational decision-making. 
(WHITE PAPER) READ ABSTRACT |

Transform your business with Software as a Service by IBM

September 2013 - (Free Research)
Becoming a customer-centric organization that fosters innovation and collaboration requires a new way of thinking and operating. Companies equipped with the tools and vision to embrace that change today will be positioned for greatness. Find out how to develop a collaborative business by reading this resource now. 
(WHITE PAPER) READ ABSTRACT |

How to Put Customers at the Center of Your Business by IBM

September 2013 - (Free Research)
In this webcast, hear from Constellation Research principal analyst and CEO Ray Wang as he explores how to put customers at the center of your business. Learn how to make sure your customers stay loyal in a fiercely competitive marketplace. 
(WEBCAST) READ ABSTRACT |

Webcast: BDIG Overview by IBM

September 2013 - (Free Research)
Subscribe today for exclusive access to the latest video content, articles, updates, and white papers from your industry experts and have the opportunity to speak with an IBM representative. Welcome to the community. 
(WEBCAST) READ ABSTRACT |

IBM Cognos Disclosure Management Demo by IBM

July 2013 - (Free Research)
Learn how IBM Cognos Disclosure Management can help firms extend narrative reporting capabilities. 
(WEBCAST) READ ABSTRACT |

IBM Social Business Adoption QuickStart by IBM

July 2013 - (Free Research)
Companies are investing in social business software to enhance knowledge exchange and sharing, streamline their operations and improve their response to evolving market demands. Consult this white paper to find out how to implement social business in the most effective way. 
(WHITE PAPER) READ ABSTRACT |

Creating a Digital Strategy to Provide Exceptional Digital Experiences by IBM

February 2014 - (Free Research)
Access the following white paper to uncover the 10 factors that make an exceptional digital experience. Learn what you can do to deliver responsive content, what your team needs to accomplish, where to focus future initiatives, and more. 
(WHITE PAPER) READ ABSTRACT |

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