Is the C-suite really the best source of early leads that will convert to revenue for your company? New research from KnowledgeStorm unveils some surprising results that call this common conception into question, and should have technology marketers re-examining their lead targeting strategies. 

Findings of the Web Lead Evaluation and Scoring Study, conducted by KnowledgeStorm and The Artemis Group, suggest companies using the Internet to generate leads might discover that focusing on the C-suite is not the fastest route to improved lead-to-close ratios. Listen to this podcast to find out why. 

This podcast will focus on the content of a new KnowledgeStorm research report, the second in a series of studies looking at the impact emerging online applications have on B2B technology marketing. The research finds that blogs and Real Simple Syndication (RSS) are catching on more quickly than previously thought. 

In this week’s Computer Weekly, we look at the IT challenges facing retailers, as consumers turn increasingly to web and mobile shopping channels. Oracle president Mark Hurd talks about how the supplier intends to simplify IT infrastructures. And new government CIO Andy Nelson discusses how he plans to transform Whitehall IT. Read the issue now. 

This study from Booz&Co reveals industry concerns that anti-piracy measures will deter venture capital organisations from investing in internet start-ups. 

<p>In this paper, explore the security issues and constraints facing midsize retailers today and uncover how integrated security solutions that can help deliver comprehensive protection while delivering optimal price-performance.</p> 

The demand for greater ecommerce capabilities is growing leading CIOs and IT professionals concerned with choosing the perfect vendor. Through this in-depth vendor analysis by Gartner, uncover the top 6 questions you should ask and the strengths and weaknesses of the top 20 e-commerce vendors. 

European consumers' growing use digital channels as part of their shopping experience is driving retailers’ focus on delivering efficient online, cross-border operations in Europe, this research report from Accenture reveals. 

This edition of SharePoint Insider offers insight on how to keep workers across the world connected and tips on how to overcome the potential pitfalls of doing so. It also details how you can take collaboration to the next level by creating an extranet environment that extends SharePoint 2010's capabilities to customers and busines partners. 

This white paper discusses SharePoint security challenges and provides recommendations for overcoming them. 

This paper discusses the improved functions of portals, specifically SAP NetWeaver, and how you can make the most of them within the enterprise. 

This tip e-guide from SearchCRM.com features insight from Gartner's 2011 Magic Quadrant for social customer relationship management (CRM). Read this now to learn what challenges are cropping up in CRM, how social media is affecting CRM strategies and what the future of social CRM looks like.