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Eradicate Cross-Site Scripting by Veracode, Inc.
February 28, 2011 - (Free Research)
The rise of e-commerce has generated a concurrent surge of Internet crime into a multi-billion-a-year industry, as criminals follow the money, the countless potential online victims and the vulnerability of web applications to easy exploitation.
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IBV Study: Capitalizing on the Power of the Smarter Consumer by IBM
February 28, 2011 - (Free Research)
Business survival in the age of the smart consumer means empowering your customers to shop how and when they want. In this white paper, find the results of a recent survey of more than 30,000 consumers and uncover the key trends shaping the world of retail.
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Taking Control with Marketing Optimization by WebTrends
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April 12, 2013 - (Free Research)
Customers today are asking for an engaging, personalized web experience that pulls them in, and your business needs to deliver. Access this white paper to discover the business case for creating personalized web experiences, and discover how marketers are listening to consumers in order to optimize digital marketing strategies.
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The Next-Generation Contact Center by Aspect
October 2012 - (Free Research)
Customers have more power than ever before in the buying process thanks to social media – experience can quickly be posted or tweeted, either boosting or slandering your brand reputation. Read this Forrester report to learn 6 features they recommend for future contact centers and a 4-step roadmap to better customer service.
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Customer Experience for Marketing: Oracle Commerce Solutions by Oracle Corporation UK Ltd
December 2012 - (Free Research)
Today, customers hold the buying power – not marketing. In fact, research shows that 73% of customers will be loyal to brands that deliver a great customer experience. Read this paper to discover how the customer experience is driving business value and learn the 3 key principles of delivering an exceptional experience.
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CRM Initiatives for Improved Customer Experience by Limelight Networks, Inc.
January 2013 - (Free Research)
Usually when deciding between CRM platforms businesses focused on the deployment method: cloud vs. on-premise. However, as bolstering the customer experience grows in importance, savvy companies are focusing their attention of the features the platform has to offer. Read on to learn which features should be considered in your buying decision.
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Cross-Channel Commerce: A Consumer Research Study by Oracle Corporation
April 2011 - (Free Research)
The number of channels which consumers use to research and purchase products or services is growing. This white paper takes a look at a recent survey of consumer buying habits in regards to the number of channels they use when shopping and how businesses can provide a better experience across these channels for their customers.
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The Era of Impatience – Clock Ticking on Paying Lip Service to Customer Experience by Oracle Corporation UK Ltd
December 2012 - (Free Research)
Providing an exceptional customer experience is more important than ever before, but many organizations current customer service practices fail to meet customer's expectations. Read this paper to learn 6 simple ways to enhance your service and support strategies in order to provide a better overall customer experience.
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Customer Experience: Empowering People. Powering Brands. by Oracle Corporation UK Ltd
December 2012 - (Free Research)
Research shows that 86% of customers will pay up to 25% more for a great customer experience, but only 1% report that their expectations are being met. Read this paper to learn about next-generation customer experience management technologies and strategies from Oracle that enable you to effectively connect, engage, and service your customers.
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Why Customer ‘Satisfaction’ is No Longer Good Enough by Oracle Corporation UK Ltd
November 2012 - (Free Research)
This white paper presents the findings of a survey by Oracle to see how European shoppers currently feel about their experiences with businesses. It reveals consumer preferences in terms of communicating with brands, issue resolution, the impact of poor customer service and what makes the ideal customer experience (CX).
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Marketing Executive Strategy Brief by Oracle Corporation
July 2012 - (Free Research)
In this white paper, explore the deep connection between customer experience and business value, and discover how third-party marketing and loyalty strategies and services can bolster that connection.
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Defining the 21st Century salesperson by SAP America, Inc.
May 2012 - (Free Research)
This expert white paper from Forrester Research discusses how the role of the sales person has changed in today's digital world and the four types of salespeople in the 21st century.
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Learning How To Learn Hadoop by Global Knowledge
February 2013 - (Free Research)
Like the problems it solves, Hadoop can be quite complex and challenging. Access this exclusive resource to join Global Knowledge instructor and Technology Consultant Rich Morrow as he leads you through some of the hurdles and pitfalls students encounter on the Hadoop learning path.
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Enhancing the Customer Experience with Loyalty Management by SAP America, Inc.
April 2009 - (Free Research)
By implementing loyalty programs that are integrated across sales, service, and marketing - across all channels of interaction - a firm can greatly enhance the customer experience, increase customer retention, and foster development of a community of people who serve as advocates for the business.
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HP Social CRM Services by Hewlett-Packard Company
February 2013 - (Free Research)
As today's consumers have quickly become more powerful and influential, they have also become more demanding than ever- expecting a personalized experience. Access this brief video to discover a social enterprise service program that listens, manages, and engages with your customers- and their influencers – across the internet and social networks.
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Why CRM Implementations Fail….And What To Do About It by Scribe Software Corporation
March 2011 - (Free Research)
Companies are scrambling to implement CRM systems, but they might not be getting what they bargained for if they're not careful. Up to 80% are reporting they're not getting what they were promised. Read this paper and learn how to avoid pitfalls, develop a strategy for your CRM system, and much more.
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