Communications needs for many organisations are changing rapidly. Internally, there are always new technologies appearing and changes in working styles to deal with but there is now, increasingly, the influence of more social and consumer choices affecting the officially deployed systems. 

This report is the first in a series of studies conducted by KnowledgeStorm and Universal McCann that will take a strategic look at the impact the blogs, podcasts and other emerging media formats have on B2B technology marketing. This first installment examines podcasting and provides valuable insight into this red-hot delivery mechanism. 

Read this tip guide now to learn expert tips for interacting with your customers through Web 2.0. 

This tip guide from SearchCRM.com shares Gartner's expert insights on the fragmented social customer relationship management (CRM) market and how it will continue to evolve in the next three years. 

In this paper, IDC Insight highlights the important elements of the IBM Smarter Commerce announcement and looks at the implications of the announcement in the context of a powerful movement that is occurring in the commerce solutions marketplace, both business to business (B2B) and business to consumer (B2C). 

Read this paper now to learn how you can implement social data practices into your current customer analytics program. 

This report, the third in a series of studies examining the impact that emerging online media have on B2B technology marketing, shows how three mainstays of the Web 2.0 culture are evolving into B2B information delivery tools: Online video, Social networks and Wikis. 

The promise of creating value by harnessing collective activities is attractingorganisations to technology that connects employees, engages customers and partners inconversation, or boosts their R&D through crowdsourcing initiatives. 

This e-guide from our editorial team will teach you how to efficiently deliver additional value to customers via social media as well as tips for finding balance when connecting with customers, and expert engagement tips from social media consultant Erik Qualman. 

This expert e-book takes an in-depth look at how industry leaders are using social media to build better relationships with their customers. Inside, learn the ways that customer communities are impacting how companies do business, as well as the importance of harnessing this power for constructive dialog. 

Read this informative paper to discover how you can tap into your consumer's social media behaviours for useful data. 

This report from Cisco provides insight into the mindset, expectations and behaviour of the world's next generation of workers and what this will mean for businesses in preparing to accommodate the demands of this workforce. 

This informative paper describes enterprise 2.0, how you can make the leap from 1.0 to 2.0 as well as real-world examples of successfully engaging web content management.