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Web Lead Evaluation and Scoring Study by KnowledgeStorm, Inc
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April 06, 2006 - (Free Research)
KnowledgeStorm and The Artemis Group conducted an in-depth analysis of 15,452 Web leads generated by KnowledgeStorm. The objective of this study was to identify characteristics of Web leads that maximize sales opportunities and to debunk myths around what makes a good sales lead.
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CRM Built for Marketing: The Executive Guide to Selecting CRM that Meets Marketing Needs by Pivotal CRM, a CDC Software solution
July 23, 2009 - (Free Research)
How can a company ensure that their marketing department's needs are represented when choosing an enterprise-level CRM system? This white paper provides core principles companies can use to help them select a CRM system that each marketing team member feels was built just for them.
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Podcast - Improve Results with an Intelligent Content Strategy by KnowledgeStorm, Inc
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March 07, 2006 - (Free Research)
The Internet enables prospects to search for you rather than the other way around. You must place expertly crafted content wherever prospects might be searching. This podcast describes how marketers are leveraging a new methodology called Intelligent Content Strategy to attract more prospects that are looking for their solutions.
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VUE Software: Enterprise Incentive Management by CSSI
VUE Software solves the complexities of insurance sales commission and incentive compensation plans by delivering flexibility and automation. VUE Software’s web-enabled EIM solution reduces costs while driving accuracy and efficiency into your organization. This comprehensive solution provides the ease of a total solution from one vendor.
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For Ceridian, it Pays to Provide High-Quality Support by LogMeIn, Inc.
September 2009 - (Free Research)
This case study describes how Ceridian used LogMeIn Rescue to streamline its 50-to 90 day implementation process and to increase troubleshooting capabilities for customer support analysts handling 2,500 calls per day. With Rescue in place, Ceridian has experienced an increase in their customer satisfaction rates, which have grown from 83% to 94%.
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Best Practices in Creating a Strategic Finance Function by SAP AG
January 2009 - (Free Research)
the following article will share the results of SAP research as well as APQC's Open Standards Benchmarking Collaborative (OSBC) research. The OSBC research is the first global set of common standards for business processes and data, giving organizations an independent, authoritative resource for evaluating and improving business practices.
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B2B Lead Gen: Marketing ROI Performance & Evaluation Study by Citrix Online
December 2008 - (Free Research)
MarketingProfs recently conducted an in-depth study on perceptions, behaviors and lead generation performance. Download the MarketingProfs Report to read the study's full findings and to learn how you can effectively calculate and leverage lead generation ROI within your own organization.
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The Two Faces of Risk by SAP AG
June 2009 - (Free Research)
Traditional approaches to risk management emphasize mitigation, focusing on
the readily apparent risks facing a company in the areas of security, privacy,
credit, regulatory, technology, fraud and more. These threats are, of course, important and must be addressed.
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2009 IT Skills and Salary Report by Global Knowledge
March 2009 - (Free Research)
Download your free copy to learn the top paying salaries for IT jobs based on state, industry, certification, and more.
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Blaze Advisor 6.6 Trial Download by FICO
June 2009 - (Free Research)
FICO™ Blaze Advisor® is the world's leading business rules management system, maximizing control over high volume operational decisions.
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8 Steps To Optimizing Your Lead Nurturing Program by Citrix Online
November 2009 - (Free Research)
During this webinar, Lead Generation Expert, Brian Carroll, will discuss how a multi-touch approach to lead nurturing can keep your prospects engaged through relevant content and timely conversations until leads are ready to talk to your sales team.
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10 Quick Wins for Sales & Marketing by ZoomInfo
November 2009 - (Free Research)
In this e-book, we examine ten ways sales organizations can accelerate the progression from cold to close. From improving marketing results through pinpoint prospecting to making sure sales and marketing are on the same page, here are some tangible steps you can take to move faster from cold to close.
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KnowledgeNote: Like a Fine Wine, Leads Get Better Over Time by KnowledgeStorm, Inc
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February 2007 - (Free Research)
Research from KnowledgeStorm shows that a high percentage of leads that begin their research on the Web ultimately result in an active project. The technology vendors that nurture these Early Stage leads are often in a better selling position than those vendors that later "pile on" to more advanced, but also more competitive, leads.
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Best Practices in Lead Development by KnowledgeStorm Webinars
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May 2005 - (Free Research)
Learn how your company can change from a lead generation business model to a dynamic lead development process in this joint Webcast from SiriusDecisions and KnowledgeStorm.
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Lead Generation and Management: Online Strategies and Best Practices by KnowledgeStorm Webinars
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June 2004 - (Free Research)
Recent research by SiriusDecisions has shown that the average B2B organization actually utilizes only 6 % of the leads generated per year. If you're like many sales and marketing professionals, the time and money you will spend on online lead generation and management in 2004 will not yield the results you're looking for.
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KnowledgeNote: The C-Suite May Not Be Your Lead Sweet Spot - Podcast by KnowledgeStorm, Inc
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July 2006 - (Free Research)
Findings of the Web Lead Evaluation and Scoring Study, conducted by KnowledgeStorm and The Artemis Group, suggest companies using the Internet to generate leads might discover that focusing on the C-suite is not the fastest route to improved lead-to-close ratios. Listen to this podcast to find out why.
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Business Technology Marketing Benchmarks 2007-2008 by KnowledgeStorm Webinars
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June 2007 - (Free Research)
Find out what 1,038 B2B marketers revealed about what works for lead generation and nurturing tactics. Invite your entire team to view this free Webcast and learn about B2B email, search marketing and surprising Webcast and white paper marketing statistics.
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How White Papers Can Boost Your Lead Gen Campaigns by KnowledgeStorm Webinars
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October 2006 - (Free Research)
In this presentation document, white paper guru Michael Stelzner, author of "Writing White Papers: How to Capture Readers and Keep Them Engaged," will share his secrets on creating effective white papers that attract prospects in droves.
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How White Papers Can Turbo-Boost Your Lead Gen Campaigns by KnowledgeStorm Webinars
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September 2006 - (Free Research)
In this upcoming Webcast, "How White Papers Can Turbo-Boost Your Lead Gen Campaigns", white paper guru Michael Stelzner, author of "Writing White Papers: How to Capture Readers and Keep Them Engaged," will share his secrets on creating white papers that attract prospects in droves. This Webcast is presented by KnowledgeStorm.
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How to Market and Sell Services with Webinars by Citrix Online
November 2009 - (Free Research)
This webcast reveals strategies to create a winning webinar program. It offers proven tactics to get more leads and sales from your marketing budget.
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It's Time to "Go Commando" by Birst
June 2009 - (Free Research)
Commando teams carefully plan and execute to reduce risk and achieve success. Read this sales survival guide to learn how to - and why you should - adopt this philosophy and the main factors to focus on that will ensure your sales organization not only survives 2009 but comes out of it successfully.
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