In this presentation document, white paper guru Michael Stelzner, author of "Writing White Papers: How to Capture Readers and Keep Them Engaged," will share his secrets on creating effective white papers that attract prospects in droves. 

In this upcoming Webcast, "How White Papers Can Turbo-Boost Your Lead Gen Campaigns", white paper guru Michael Stelzner, author of "Writing White Papers: How to Capture Readers and Keep Them Engaged," will share his secrets on creating white papers that attract prospects in droves. This Webcast is presented by KnowledgeStorm. 

White papers are one of the most misunderstood, miswritten and misused marketing tools available. While many companies think they need a white paper, few manage to write, design or use them to their full potential. This paper outlines eight key steps to take when writing a white paper and what you should do once the paper is written. 

This IDC white paper explores one such technology - a data center solution designed to help organizations achieve timely, repeatable and consistent virtual deployments - and explores how it stands up against some of today's most pressing virtualization challenges. Also included are today's best practices regarding virtual environments. 

This IDC white paper breaks down everything big data - learn exactly how big data is defined, and how to utilize big data technologies in order to create long-term organizational and economic value. This white paper also explores what types of organizations can benefit most from big data technologies - read on for more. 

Many companies' IT operations could function at a higher level but they lack proper management. Read this paper now to learn how you can use business intelligence (BI) and applied analytics to improve your IT operations processes. 

Learn how to get the visibility you need to achieve your IT objectives as this white paper lays out the business case for proactively managing network and application performance. 

This comprehensive white paper explores the call center landscape, details the benefits of hosted call centers along with the risks involved in cloud-based services. 

This white paper describes validated architectures for Dell | VMware™ virtual infrastructures. The Virtualization RA is intended to provide customers with an example basis to consider, evaluate, and select the Dell virtualization solution components that best fit their requirements. 

<p>This white paper explores the unique requirements of OLTP workloads. Learn about a recommended hardware architecture and its key components that make it well suited for SQL environments.</p> 

<p>While many organizations rely on peak-load testing to ensure optimal application performance, balancing infrastructure costs and testing needs can be very challenging. This white paper introduces a new approach to application testing -- the cloud. Learn more about cloud-based application testing and review the key benefits it offers.</p> 

Over the course of several months in 2011, IDC conducted a research study to identify the opportunities and challenges to adoption of a new technology that changes the way in which traditional business solutions are implemented and used. The results of the study are presented in this white paper. 

Accounting for corporate actions accurately is one of the biggest challenges for investment managers, with significant portfolio valuation, performance and tax implications for investors. And its only going to get more challenging due to reporting requirements and mounting activity. Learn how to get a handle on the 5 most common corporate actions.