This report is the first in a series of studies conducted by KnowledgeStorm and Universal McCann that will take a strategic look at the impact the blogs, podcasts and other emerging media formats have on B2B technology marketing. This first installment examines podcasting and provides valuable insight into this red-hot delivery mechanism. 

Inside this exclusive podcast interview, hear how Paul Harder, director of technology of the nonprofit agency The Arc Greater Twin Cities, was able to act as an industry role model by taking advantage of the benefits of social media and foster positive relationships with the business. 

Gain insight into CIO stories from 13 leading organizations that led to their 2012 IT Leadership Award nomination. Find out their thoughts on hot topics such as the biggest challenges they face in IT, predictions for the next big technology, and problems they see within corporate cultures.  

In this exclusive podcast, listen as Nicole Bradberry, CIO of Rise Health Inc., describes the process of building a custom web application that her enterprise now utilizes to handle intake and aftercare procedures for primary care physicians. Gain insight into the IT innovation that landed Bradberry the coveted Business Harmonization Award. 

This study evaluates the leadership role that Chief Information Officers performs in helping their organisations achieve their commercial goals 

Recent trends in the distribution industry are forcing companies to continually re-evaluate their processes and think more strategically about their business decisions. Read this white paper to find three goals your distribution company should definitely stick to in the upcoming year to ensure success. 

In this exclusive podcast, listen as Steve Mallard, IT manager and computer IT master teacher at the Tennessee Technology Center, discusses IT consumerication and Mallard's advice on how to prepare students for careers in IT. 

VMware View™ 5 simplifies IT management while increasing end user freedom by delivering desktop services from your cloud. Building upon VMware's leadership in desktop virtualization, VMware View 5 delivers a high-performance user experience while giving IT greater policy control. View this webcast to learn more about what this solution can offer. 

Strategic new business initiatives are bound to fail—and often do— if your employees aren't on board and performing at their best. Strong leadership is the key to ensuring this level of performance. Read this paper to learn how to create a high performance business environment at your company through effective leadership strategies. 

It is important for the IT Manager to know the basics of formalized project management. Why? Because every organization needs to be able to implement change and almost all important changes are defined or implemented through project teams.