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 •   Customer Relationship Management (CRM)
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Advanced Meter Infrastructure: Composite Technologies to Meet New Demands in Sales and Customer Service by SAP America, Inc..
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Intelligent Merchandising: Creating a Unique Shopping Experience, Part 2 by SAP AG

August 01, 2007 - (Free Research)
Anticipating customer needs is a better predictor of success than just responding to what customers say they want. Read this white paper to learn how you can create a unique customer experience by anticipating customers' lifestyle needs and demands. 
(WHITE PAPER) READ ABSTRACT |

Introduction to Microsoft Dynamics CRM Online by Microsoft

September 09, 2009 - (Free Research)
This webcast, with an introduction from Steve Ballmer, Microsoft CEO, examines the importance of CRM software has on a company’s bottom line. 
(WEBCAST) READ ABSTRACT |

Banking: Differentiate Through Service Excellence with SAP CRM – Optimizing Customer Satisfaction, Efficiency, and Profit by SAP America, Inc.

September 02, 2010 - (Free Research)
Read this paper to learn how SAP for Banking solutions, which encompass the SAP® CRM application, encourage agility and customer centricity in today’s demanding market. By seamlessly connecting front- and back-office tasks, they can provide a superior customer experience and stronger top-line growth. 
(WHITE PAPER) READ ABSTRACT |

Infor CRM Epiphany for Insurance by Infor CRM

July 01, 2009 - (Free Research)
The market-leading Infor CRM Epiphany suite was designed with the needs of today's insurance companies in mind. It delivers what you need to execute a customer retention and growth strategy by delivering a single view of customer interactions across business. 
(BROCHURE) READ ABSTRACT |

Email Marketing Goes Social by Silverpop Systems Inc.

November 2008 - (Free Research)
Read this paper to get tips about how to best implement a successful social email marketing campaign. 
(WHITE PAPER) READ ABSTRACT |

Designed to Manage Lean Principles by Epicor Software Corporation

September 2008 - (Free Research)
Manufacturers will continue to leverage technology to stay competitive. Read this paper to learn how with the Vantage fully integrated enterprise solution, you will be prepared to meet the challenges of today's market place-becoming lean to do so 
(WHITE PAPER) READ ABSTRACT |

CRM: THE ESSENTIAL GUIDE - Five Principles for CRM Success by Pivotal CRM, a CDC Software solution

February 2009 - (Free Research)
This paper explains how, Customer Relationship Management (CRM) is first and foremost a strategy. This guide provides insight to help you take a more customer-centric view of your business. 
(WHITE PAPER) READ ABSTRACT |

Geoffrey Moore on Application Transformation –Part 2 by Hewlett-Packard Company

July 2012 - (Free Research)
Watch this video featuring renowned author and venture capitalist Geoffrey Moore as he discusses the future of enterprise IT and specifically how your application strategy can take full advantage of the latest tools and technology from mobile, the cloud, social media and more. 
(WEBCAST) READ ABSTRACT |

It's all about customer satisfaction by Hewlett-Packard Company

February 2014 - (Free Research)
Top fashion brand Valentino was looking for innovative ways to serve their customers better. In this webcast, discover how Valentino made it drastically easier for customers to select and buy their products with fully integrated mobile applications. 
(WEBCAST)

Top 10 Reasons Customers Choose SAP for Business Transformation by SAP America, Inc.

January 2006 - (Free Research)
SAP is a customer’s company, whose organization is designed for, and encouraging of, innovation in all its aspects - from product development to product delivery to product implementation. Read this white paper to discover the top 10 reasons why customers choose SAP for their business transformation. 
(WHITE PAPER) READ ABSTRACT |

Why CRM? The Business Case for Customer Relationship Management by Oracle Corporation

July 2006 - (Free Research)
Organizations are adopting CRM solutions because they understand that having the technology to execute a customer-centric strategy is a business imperative. Learn the strategic value of CRM -- increased revenue, productivity, and customer satisfaction. 
(WHITE PAPER) READ ABSTRACT |

Taming Transactional Email: Tips to Gain Control and Determine If Outsourcing Makes Sense by Silverpop Systems Inc.

January 2007 - (Free Research)
This white paper reviews the key steps necessary to implement a transactional email marketing campaign. It also recommends methods to ease the pain of implementation while improving the results. 
(WHITE PAPER) READ ABSTRACT |

How Top Retailers Use Transactional Email: Silverpop Study Reveals Revenue-Boosting Tactics by Silverpop Systems Inc.

January 2006 - (Free Research)
Transactional emails are those which companies send to customers to confirm a purchase, notify shipping dates, deliver warranty information and it also provide marketers a rich opportunity to develop strong customer relationships. 
(WHITE PAPER) READ ABSTRACT |

How to retain customer loyalty in the competitive retail market by Infor CRM

January 2012 - (Free Research)
Read this now to learn how single-view software could enhance your customer relationship interactions with more insightful data. 
(WHITE PAPER) READ ABSTRACT |

Using Marketing Automation to Increase Your ROI on CRM by Marketo

June 2013 - (Free Research)
Many CRM systems lack an effective way to manage leads - that's where marketing automation comes in. In this resource, explore the benefits of a marketing automation tool, and learn how implementing marketing automation can increase your ROI on your CRM system. 
(WHITE PAPER) READ ABSTRACT |

Using Social Media to Deepen Your Customer Relationships by Infor

November 2010 - (Free Research)
Written for the marketing executive, this paper provides a useful framework to begin to assess how an organization can engage in social media to build deeper relationships with its customers. 
(WHITE PAPER) READ ABSTRACT |

Finally, a Simple Way to Deploy a Customer Contact Center by Contactual (Now 8x8, Inc.)

February 2010 - (Free Research)
The goal of customer interaction is to provide consistent and efficient service across all areas of customer contact channels. In this paper we examine two alternatives: building a contact center in-house versus using an online service such as Contactual OnDemand Contact Center to interact efficiently with customers. 
(WHITE PAPER) READ ABSTRACT |

Intelligent Merchandising: Creating a Unique Shopping Experience, Part 1 by SAP AG

May 2007 - (Free Research)
Learn how you can how you can hook customers with fresh, unusual and relevant shopping experiences. Drive customer loyalty by training, empowering and providing employees with the technical tools to capture the nuances of customer behavior. 
(WHITE PAPER) READ ABSTRACT |

Extra Space Storage Dials Up Sales with inContact & Salesforce CRM by inContact

October 2010 - (Free Research)
This paper describes the benefits Extra Space Storage experienced by combining inContact’s on-demand platform and integrated with customer CRM software from salesforce.com. Read on to learn more about these benefits and learn how your company can experience the same results. 
(CASE STUDY) READ ABSTRACT |

Are You Providing Your Customers with the Satisfying Experience That will Keep Them Coming Back? by Cisco Systems, Inc.

September 2008 - (Free Research)
In today's tough economic times, businesses face a daunting challenge: do everything possible to attract and retain customers. This paper examines eight strategies for creating a relationship with your customers that will keep them coming back. 
(WHITE PAPER) READ ABSTRACT |

Intelligent Merchandising: Creating a Unique Shopping Experience, Part 3 by SAP AG

August 2007 - (Free Research)
The amount of customer information available grows every day. Learn why it is critical for you to analyze and understand customer information in order to draw meaningful conclusions about consumer lifestyles, buying habits and shopping behaviors. 
(WHITE PAPER) READ ABSTRACT |

That Was Then This Is Now: The New Rules of Email Marketing by Silverpop Systems Inc.

August 2008 - (Free Research)
In this new era of CAN-SPAM legislation, overflowing inboxes and ever-increasing customer expectations, many of the practices that worked for emailers in the past simply won't work anymore. This paper reviews the new rules of email marketing. 
(WHITE PAPER) READ ABSTRACT |

Sales: Maximize Profitability, Improve Performance, and Deliver Customer Value by SAP America, Inc.

September 2010 - (Free Research)
This paper explains how the SAP CRM application equips your sales professionals with the tools and information they need to plan, execute, and analyze sales operations throughout the sales cycle. Continue reading to learn how to maximize profitability, improve performance, and deliver customer value with SAP CRM. 
(WHITE PAPER) READ ABSTRACT |

Podcast: Salesforce.com and Business Objects - How OnDemand CRM and BI Work Together by Business Objects

August 2007 - (Free Research)
In this recorded interview with salesforce.com, learn how advanced Web-based reports and dashboards created by business intelligence (BI) market leader Business Objects have increased the value of the leading on-demand customer relationship management (CRM) platform - salesforce.com. 
(PODCAST) READ ABSTRACT |

Sales 2.0: Tap Into Social Media to Drive Enterprise Sales Results by InsideView

August 2009 - (Free Research)
Read this paper to learn how Sales 2.0 technology helps sales identify the right opportunities at the right time and determine the right people to contact. Also learn how this unique approach enables sales and marketing collaboration to drive productivity and close more deals in this increasingly connected world. 
(WHITE PAPER) READ ABSTRACT |

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