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Multi-channel Marketing Hits the Wall by Neolane Inc.

October 2008 - (Free Research)
This paper provides an easier and more flexible way to manage cross-channel marketing initiatives without costly investments in multiple technologies and service providers. 
(WHITE PAPER)

Co-Marketing with Channel Partners: Expand Your Marketing Reach with Channel Marketing Funds by SAP AG

September 2008 - (Free Research)
As organizations seek new ways to increase brand awareness and generate demand in more complex market environments, there has been a renewed interest in co-marketing programs. This paper provides techniques to achieve this. 
(WHITE PAPER) READ ABSTRACT |

How to Answer the CFO-Building the Processes to Manage the Financial Implications of the Channel Programs by SAP AG

September 2008 - (Free Research)
This paper focuses primarily on one type of popular channel incentive: Channel Marketing Funds. These range from Marketing Development Funds to co-operative funds, depending on the organization and the type of channel partners used. 
(WHITE PAPER) READ ABSTRACT |

Success Factors of a Best-Run Marketing Organisation - How Does Your Team Stack Up? by SAP AG

December 2007 - (Free Research)
How are leading marketing organisations getting the job done? Walk through their best practices, and you'll see what role software solutions - and customers - can play in helping marketing teams demonstrate favorable business outcomes. 
(JOURNAL ARTICLE) READ ABSTRACT |

Channel Strategies E-Zine: April 2010/ No.1 by SearchITChannel.com

March 2010 - (Free Research)
VARs and integrators know their stuff when it comes to their key technologies and vertical markets. In the inaugural issue of Channel Strategies E-zine, learn how to build brand awareness among potential customers to make sure word spreads about your company's skills and expertise. 
(EZINE)

Improve web content management with mobile marketing by OpenText

January 2012 - (Free Research)
This analyst report discusses how best-in-class businesses have adapted their content for improved mobile marketing. 
(ANALYST REPORT) READ ABSTRACT |

Channel Success Stories: The SMB Market Case Study: KIS by Dell PartnerDirect and Intel

December 2008 - (Free Research)
This Channel Success Story will give you insight into how KIS is addressing Data Consolidation and Management; Green IT; Virtualization; Security; Unified Communications and "earning its stripes" in the SMB market. 
(PODCAST) READ ABSTRACT |

Presentation Transcript: Discover New Revenue Streams - Add Managed Hosting to your Managed Services by Verio

February 2010 - (Free Research)
In this presentation transcript, join Zeus Kerravala, of the Yankee Group, and Janine Soika, a channel marketing leader from Verio, for a quick discussion that will jumpstart your monthly revenue. 
(PRESENTATION TRANSCRIPT) READ ABSTRACT |

Improving Multichannel Marketing with Optimization by SAS

April 2014 - (Free Research)
The following white paper explores the importance of optimization when it comes to identifying the most effective channel to reach your customers regardless of location or channel. Also gain access to 7 steps to take to optimize your marketing strategies and much more. 
(WHITE PAPER) READ ABSTRACT |

True Profiles: A Contemporary Method for Managing Customer Data by Unica Corporation - An IBM Company

May 2011 - (Free Research)
As the internet changes the way of traditional marketing and communication, discover a “True Profile” as a means of understanding customer behavior, actions and preferences using analytics. Learn the 4 key components of True Profiles and the business benefits included. 
(WHITE PAPER) READ ABSTRACT |

Interactive Marketing eBook: It’s all about the Journey by Unica Corporation - An IBM Company

May 2011 - (Free Research)
No matter where you are on your journey to Interactive Marketing, you can get there with the right marketing software solutions. When you achieve effective, efficient, measurable marketing that creates meaningful dialogue, you ensure increased lifetime customer value. This eBook reveals just some of the important steps along the journey. 
(EBOOK) READ ABSTRACT |

Web 2.0 Engaging Customer Passion by SDL Web Content Management Solutions Division

July 2010 - (Free Research)
This paper examines the ways in which organizations can tap into Web 2.0 interaction as part of the marketing strategy, marketing tactics and communication plan to create customer engagement by matching your visitors' passion and to figure out the "best fit" for the new opportunities that present themselves. 
(WHITE PAPER) READ ABSTRACT |

IT Services Guide: What to Know About the Future by Autotask Corporation

February 2014 - (Free Research)
This expert e-guide covers the ever shifting IT channel market and teaches you how to keep up with the constant changes. 
(EGUIDE) READ ABSTRACT |

Infor CRM Epiphany for Insurance by Infor CRM

July 2009 - (Free Research)
The market-leading Infor CRM Epiphany suite was designed with the needs of today's insurance companies in mind. It delivers what you need to execute a customer retention and growth strategy by delivering a single view of customer interactions across business. 
(BROCHURE) READ ABSTRACT |

Dataquest Insight: Oracle and SAP Approach the Small and Midsize Business Application Market via Different Product and Channel Approaches by Oracle Corporation

December 2008 - (Free Research)
In this report, Gartner analyzes Oracle's and SAP's recent moves with respect to small and midsize business application products and channels and what they mean for company ecosystems. 
(WHITE PAPER) READ ABSTRACT |

How Do You Score? Silverpop's Benchmark Study of B2B Lead Management Practices by Vtrenz, Inc

August 2008 - (Free Research)
Listen to this webinar and learn how to grab a peek at your competitors marketing results. It also discusses lead growth, form completion rate, email performance metrics, channels, and best practices. 
(WEBCAST) READ ABSTRACT |

Converting Service Calls into Sales with Real-Time Offer Management by SAP America, Inc.

July 1967 - (Free Research)
Banks, utilities, retailers, and the like are taking advantage of incoming calls and Web visits to make offers to existing customers. In this paper learn how with real-time offer management applications, can help leverage customer information. 
(WHITE PAPER) READ ABSTRACT |

Why CRM? The Business Case for Customer Relationship Management by Oracle Corporation

July 2006 - (Free Research)
Organizations are adopting CRM solutions because they understand that having the technology to execute a customer-centric strategy is a business imperative. Learn the strategic value of CRM -- increased revenue, productivity, and customer satisfaction. 
(WHITE PAPER) READ ABSTRACT |

Channel Success Stories: Managed Services Case Study: B Resource by Dell PartnerDirect and Intel

December 2008 - (Free Research)
This Channel Success Story gives you insight into how B Resource has been able to grow its business without growing its staff, and it provides practical advice and guidance from a company that has achieved spectacular results. 
(PODCAST) READ ABSTRACT |

Automating Closed-Loop Marketing by Neolane Inc.

October 2008 - (Free Research)
Aberdeen research reveals closed-loop marketing practices and processes are fundamental drivers of superior performance for Best-in-Class companies; making closed-loop marketing as important today as it ever was in the past. 
(WHITE PAPER)

Tips from the Trade - Competing on Web Analytics by SAS

May 2010 - (Free Research)
How can your company take away more than just sales numbers from online customers? That was one of the topics of a webcast that brought thought leaders together to discuss challenges and best practices in the industry. Continue reading to explore the insights and highlights from that webcast and learn more about how to compete on web analytics. 
(WHITE PAPER) READ ABSTRACT |

Partner Channel Management: Build Stronger Partnerships for Stronger Profits by SAP America, Inc.

September 2010 - (Free Research)
This paper explores how the SAP CRM application helps you leverage your partner relationships and empower channel partners so they can better market to, sell to, and provide service to your end customers. Continue reading to learn how you can have a more profitable partner channel network – and a more profitable company. 
(WHITE PAPER) READ ABSTRACT |

Multi-channel Retailing: The Route to Customer Focus - Putting the Customer First by Moving from Multiple Channels to Multi-channel Retailing by IBM

May 2008 - (Free Research)
This document elaborates on how successful retailers are using multichannel retailing to make operating model change to put the customer at the heart of their organisations. 
(WHITE PAPER)

How Top Retailers Use Transactional Email: Silverpop Study Reveals Revenue-Boosting Tactics by Silverpop Systems Inc.

January 2006 - (Free Research)
Transactional emails are those which companies send to customers to confirm a purchase, notify shipping dates, deliver warranty information and it also provide marketers a rich opportunity to develop strong customer relationships. 
(WHITE PAPER) READ ABSTRACT |

Channel Sales Management: New Applications for High-Tech Vendors by SAP AG

January 2009 - (Free Research)
Channel management is a pressing issue for high-tech manufacturers that sell through partners. IDC believes that companies that leverage channels partners should begin to integrate channel management into broader corporate infrastructure applications that include the supply chain and potentially PLM applications. 
(WHITE PAPER) READ ABSTRACT |

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