The Internet has changed the dynamics of technology sales and marketing. While most marketing efforts emphasize generating leads, and most sales efforts are focused on closing sales, not enough consideration is given to the little-understood but vital middle ground of lead qualification. Learn more about industry best practices. 

The value of the IT market for smart cities globally is approximately $35bn, according to this in depth analysis from Ovum. 

This podcast, the third in a series of studies examining the impact that emerging online media have on B2B technology marketing, shows how three mainstays of the Web 2.0 culture are evolving into B2B information delivery tools: Online video, Social networks and Wikis. 

Ovum analyses data growth, big data, disk shortages, public cloud storage, flash memory, and other storage trends. 

The best practitioners of online marketing are those who meld Internet marketing and technology tools with timely follow-up and tried-and-true, old fashioned human contact. This paper walks you through key strategies for implementing an effective lead follow-up and qualification process. 

With each new version of Windows comes a new version of Internet Explorer, and in the case of Windows 7, it’s IE 8 (one of these days all Microsoft’s numeric product names might actually line up). What does the Windows 7 administrator or planner need to know about the new IE? 

<p>This case study explores how Blackberry smartphones have increased the communications options for the deaf and hard of hearing community.</p> 

Findings of the Web Lead Evaluation and Scoring Study, conducted by KnowledgeStorm and The Artemis Group, suggest companies using the Internet to generate leads might discover that focusing on the C-suite is not the fastest route to improved lead-to-close ratios. Listen to this podcast to find out why. 

<p>Check out this ESG video today to explore the current state of tape and backup operations in data-driven IT.</p> 

This expert white paper, written by storage guru Greg Shulz, is designed to give IT pros a better overall understanding of the strategic differences between short- and long-term data retention plans, what specific factors to consider when creating your backup plan, and the roles that disk and tape should play. Access this paper now to learn more.