Juniper Research defines a mobile coupon as “a coupon sent to and stored on a mobile phone that can be exchanged for a rebate, a financial discount etc. at a retailer or merchant when the consumer purchases a product.” 

Is the C-suite really the best source of early leads that will convert to revenue for your company? New research from KnowledgeStorm unveils some surprising results that call this common conception into question, and should have technology marketers re-examining their lead targeting strategies. 

This edition of BI Trends and Strategies opens with a piece by Lou Agosta on the need for data warehouses to adapt to new data types, innovation and big data. Alan R. Earls also offers advice for incorporating spreadsheets into your BI programs without problems and Richard Herschel calls for universities to step up their BI and analytics programs. 

This edition of BI Trends & Strategies features a lead article by SearchCIO.com's Linda Tucci, who offers a helping hand in the quest to dismantle the dreaded data silo. The second piece outlines mobile BI, including a reference to Apple's iPad, and the final article delves into the world of performance management. 

For the 11th year in succession, the Airline IT Trends Survey tracks the key technology trends in the airline industry. It demonstrates the role that the survey’s global benchmarks play in underlining the importance of IT within the airline industry, while also stimulating debate in boardrooms worldwide about the way ahead. 

<p>Tune in to this podcast to hear Kevin Haley, one of Symantec's security experts from the Security Technology and Response organization, discuss key findings from the Symantec's Internet Security Threat Report (ISTR), the latest security research and the top trends for 2012. Find out how the security landscape will affect your organization.</p> 

Check out this E-Guide to learn about emerging storage solutions like solid state (SSD), virtualization-optimized storage and automated tiering. You'll also learn about the latest trends in enterprise storage today, discover the ins and outs of virtual NAS and learn four ways to virtualize file access. Read on to learn more. 

This expert e-guide offers an overview of SearchDataCenter.com's annual Data Center Purchasing Intentions Survey. Get insight into this year's trends around server hardware, operating systems and virtualization. Find out what your IT peers have made top priorities in their data centers this year and much more! 

This threat report takes a thorough look back at the most significant threats, trends and outright attacks of the year that was. Read now for helpful tips and best practices for keeping your confidential information safe. 

In the third issue of BI Trends and Strategies, learn from BeyeNETWORK experts William McKnight and David Loshin how to create a time-proof information management infrastructure, as well as five steps you can take to improve the quality of analytical data. Also learn about connectors for moving data between relational databases and Hadoop clusters. 

<p>Join this webcast to explore how application virtualization can help your business prepare for the consumerization of IT. Gain insights on its many use cases, how it differs from desktop virtualization, and the substantial benefits it can offer both your IT department and end-users.</p> 

Learn how businesses are reducing their current data center energy consumption and explore the steady rate at which server virtualization spending continues to increase. Gain insight into the downward trends in systems management spending and IT job advancement. 

Learn more about how Oracle Advanced Compression can help you reduce the disk space and costs of managing large data volumes.