Is the C-suite really the best source of early leads that will convert to revenue for your company? New research from KnowledgeStorm unveils some surprising results that call this common conception into question, and should have technology marketers re-examining their lead targeting strategies. 

This paper explains how ProStrategy Colman, an IBM Business Partner, helped BMR become the first company in Europe to implement IBM Cognos Express – an all-in-one business intelligence and planning solution designed for mid-sized companies. Continue reading to learn how BMR toned up its sales performance with advanced analytics. 

This document is designed to give you a better chance of successfully implementing CRM software solutions and focus is on implementing CRM software in small to medium sized organizations. 

Reliability and availability, data protection, performance, and scalability are all essential characteristics of a database management system. This paper looks at each one of those characteristics in detail and offers an implementation guide for SMBs that require a highly reliable database environment. 

Improving the overall quality of your company’s decision-making process results also improves the overall effectiveness of your business. This paper explains how reporting will help your organization make better decisions, and how on-demand reporting allows you to accomplish this task in a fast, cost-effective, and easy-to use manner. 

The need for strategic information by department and executive managers is driving the transformation of tactical departmental systems into enterprise solutions, regardless of the size of the company employing the solutions. 

This report is the first in a series of studies conducted by KnowledgeStorm and Universal McCann that will take a strategic look at the impact the blogs, podcasts and other emerging media formats have on B2B technology marketing. This first installment examines podcasting and provides valuable insight into this red-hot delivery mechanism. 

By following established best practices, you have the opportunity to both reduce the risks associated with a data breach and improve the overall efficiency of your media management program. Check out this E-Guide to learn the five key Best Practices Areas that your organization needs to know about, and more. 

General-purpose PDAs and ruggedized enterprise mobile computers are made for separate markets, designed for different tasks, and vary by their size, weight and materials. But the biggest difference between these device types is their total cost of ownership (TCO). This white paper explains how your business can get TCO as low as possible. 

The Boston Consulting Group shows how consumer tablets are creating new opportunities as the market grows and segments. 

Over the past two years, the mobile TV landscape has changed dramatically. 

In 30 minutes, we'll introduce you to QuickBase, the leading, hosted workgroup application platform.