Juniper Research defines a mobile coupon as “a coupon sent to and stored on a mobile phone that can be exchanged for a rebate, a financial discount etc. at a retailer or merchant when the consumer purchases a product.” 

Findings of the Web Lead Evaluation and Scoring Study, conducted by KnowledgeStorm and The Artemis Group, suggest companies using the Internet to generate leads might discover that focusing on the C-suite is not the fastest route to improved lead-to-close ratios. Listen to this podcast to find out why. 

This expert e-guide examines the top ten Windows Server 2008 R2 enhancements that organizations should consider before deciding to upgrade to this new operating system. Plus, learn how to leverage Hyper-V to monitor memory in your virtual server environment. 

This expert e-guide will help you formulate an application performance management strategy. Read this now and learn about certain techniques that can help your agile development team prevent potential problems before deploying apps. Discover why communication is an essential component to preventing problems, as well as three testing models. 

Extremely high end-user expectations for enterprise mobile performance have IT teams scrambling to address its unique challenges. Read this e-guide for expert tips on choosing and implementing the best mobile performance management tools and strategies available today. Also, find in-depth industry analyst advice on functional testing. 

In this Information Security Essentials Guide, gain expert insight into the increasing focus on data protection and uncover proven strategies for keeping your sensitive data secure. Explore topics including tokenization technology, 4 keys to DLP success, disaster recovery planning, and more. 

<p>Part 2 of SearchSecurity.com's 3-part guide on antimalware products offers expert insight into gathering pertinent information into the technical information necessary to move forward in the RFI process. Get an overview of technical requirements, questions to ask potential vendors, and a list of products that may meet your needs. </p> 

In this e-guide, find out how to improve the performance of SQL Server- based business intelligence applications in small and medium-sized organizations. 

This exclusive e-guide presents top data center infrastructure management (DCIM) offerings and tools to help you successfully organize and manage your data center while also monitoring power for an improved, efficient data center. Also inside, discover the full benefits of this management tool. 

<p>Previous disaster recovery (DR) solutions were expensive, complex, and unreliable, leaving your critical data and enterprise at risk. Discover why a virtualized DR plan is the best choice and how you can implement a successful virtual infrastructure at your company.</p> 

The following five steps are some very effective ways to improve data security in a cost-effective manner and are the first steps toward readying an organization for more robust data protection measures such as DLP. 

<p>Learn how your organization can take advantage of next-generation firewalls. This resource provides clarity on this popular security solution so you can determine which features are right for your needs.</p>