This report is a guide for identifying best practices in online content Research Benchmark management and maximizing business benefits of the web. The findings highlight the strategic value of web content management and link the technology and practices of Best-in-Class organizations to top line revenue, customer loyalty, and customer experience. 

Blue Rain commissioned Humanity Online to create an avatar for their character "Marcus OneNote" that could act, react, and interact with visitors to the OneNote Ad and landing page of the community site for OneNote. Read on to learn how avatars are increasing advertising effectiveness. 

This report, the third in a series of studies examining the impact that emerging online media have on B2B technology marketing, shows how three mainstays of the Web 2.0 culture are evolving into B2B information delivery tools: Online video, Social networks and Wikis. 

As social networking sites explode in popularity, the hype and interest continue to build. But sorting the fact from the hype can be a challenge. This paper discusses tangible ways that organizations can extract measurable business value from social networking by leveraging it in conjunction with Customer Relationship Management (CRM) solutions. 

This paper examines the challenges salespeople face, the growing Web 2.0 trend in the enterprise, and the drivers for a new breed of social applications that complement traditional CRM systems to help sales users close more deals quickly. 

This EIU global research report, based on survey of 320 executives, discusses current challenges and the importance of managing environmental risks. 

Online communities, social networks, and global sharing of rich media are just a few of the new beyond-traditional extranet technologies being adopted today. This paper shows how to implement greater security for new social media enabled extranets, and how in-the-cloud services combined with mobile credentials enable two-factor authentication. 

Read this case study to learn how BT selected Blue Coat ProxySG for its flexibility in combining user and application visibility, with extremely granular levels of security and control, to enforce rules that allowed undisruptive use of recreational applications and safe access to sites previously considered off-limits, such as MySpace. 

Read this new volume of the CIO Decisions Midmarket Ezine to learn how server virtualization can save time, space and - perhaps most important - money. Experts and IT executives offer their insights and experience on the technology that's changing the data center. 

Learn how to go beyond HIPAA by showing how to use HIPAA as the starting point for your security program, and then using best practices and Lumension solutions to improve your overall security posture. 

Listen to this episode of "The Malware Report" to find out how California is responding to the 800 data breaches that occurred in the first five months of 2009. 

This report, Issue One: How Technology Marketers Meet Buyers' Appetite for Content is the first in the Connecting Through Content series, which explores content creation, distribution and lead nurturing through the dual marketers' and technology buyers' perspectives. 

This podcast will focus on the content of a new KnowledgeStorm research report, the second in a series of studies looking at the impact emerging online applications have on B2B technology marketing. The research finds that blogs and Real Simple Syndication (RSS) are catching on more quickly than previously thought.