See how Alcatel-Lucent helps service providers turn subscribers into audiences, dramatically increasing the value of advertising and content offers while enhancing the consumer experience on the screen of their choice. 

We can define an effective marketing dashboard as one that enables marketers to visually display relevant and current campaign, customer, advertising and/or branding information needed to achieve marketing objectives. 

This podcast will focus on the content of a new KnowledgeStorm research report, the second in a series of studies looking at the impact emerging online applications have on B2B technology marketing. The research finds that blogs and Real Simple Syndication (RSS) are catching on more quickly than previously thought. 

This report, the second in a series of studies looking at the impact emerging online applications have on B2B technology marketing, finds that blogs and Real Simple Syndication (RSS) are catching on more quickly than previously thought. 

In this screencast, get the background on UML and BPM and see a demonstration of how activity diagrams can be used to model business processes. 

Marcio Nespatti, Alcatel-Lucent, discusses the latest research on next generation advertising. 

The evolution of consumer marketing causes everyone to think in new ways. Instead of reaching consumers through traditional media, Internet, product placement and word of mouth are good alternatives. Check out this paper for more information about integrated brand management. 

This article contains a number of technical diagrams describing Microsoft SharePoint Server 2010 features, upgrade considerations, and benefits. Many of these resources are visual representations of recommended solutions. They include poster-sized documents available in formats including Microsoft Office Visio 2007 files, PDF files, and XPS files. 

The Internet enables prospects to search for you rather than the other way around. You must place expertly crafted content wherever prospects might be searching. Marketers are leveraging a new methodology called Intelligent Content Strategy to attract more prospects that are looking for their solutions. 

In this video, John Mahvi, PC Fleet Manager for Intel IT diagrams the financial logic Intel IT uses to justify a regular refresh of Intel's PC fleet. By maintaining a refresh cadence of approximately 3 years, Intel gains the benefits of increased security and manageability capabilities, as well as increased productivity and lower overall costs. 

In this webcast you will learn that Global Positioning System (GPS) is a series of 24 geosynchronous satellites that continually transmit position information. 

This session is designed to help you capture the best architecture/technical solutions and ensure that they are repeated by all developers.