The Internet has changed the dynamics of technology sales and marketing. While most marketing efforts emphasize generating leads, and most sales efforts are focused on closing sales, not enough consideration is given to the little-understood but vital middle ground of lead qualification. Learn more about industry best practices. 

Learn 10 tips for effective lead management that will enable you to create more educated buyers, help you better understand their needs and ultimately increase revenue. 

Is the C-suite really the best source of early leads that will convert to revenue for your company? New research from KnowledgeStorm unveils some surprising results that call this common conception into question, and should have technology marketers re-examining their lead targeting strategies. 

Findings of the Web Lead Evaluation and Scoring Study, conducted by KnowledgeStorm and The Artemis Group, suggest companies using the Internet to generate leads might discover that focusing on the C-suite is not the fastest route to improved lead-to-close ratios. Listen to this podcast to find out why. 

When chosen wisely and used appropriately, technology can have a positive impact on both the sales process management and the results of managing the sales effort more efficiently. SugarCRM can remedy the gap in four crucial areas. And it does so very economically, avoiding a fifth mistake, spending more money than you have to in order to improve. 

If you're looking to build awareness and consideration of your brand among technology buyers that rely on KnowledgeStorm, our advertising solutions will help you reach your target audience. 

This white paper presents an overview of an innovative approach to integrating global resourcing and the latest test automation tools. It also explores the software development and testing process, global resourcing and the automation of software testing. 

Signature Mortgage Corporation provides thousands of customers with low-cost and hassle-free mortgage solutions. Now with e-SignLive and LotusLive, their customers have the ability to electronically sign applications from the convenience of their home or office. Learn more about how e-SignLive increased their business success. 

Lead scoring is often touted as the new secret sauce that transforms marketing from art to science. This guide will walk you through the process step-by-step, ensuring you have just what you need to drive continuous lead engagement, satisfy the needs of your salespeople, and play a key role in the generation of revenues. 

This webcast demonstrates how progressive financial institutions are leveraging document capture technology to accelerate the mortgage origination process while enhancing customer service, reducing costs, improving data accuracy, and achieving process efficiencies. 

The best practitioners of online marketing are those who meld Internet marketing and technology tools with timely follow-up and tried-and-true, old fashioned human contact. This podcast walks you through key strategies for implementing an effective lead follow-up and qualification process 

Organizations are adopting CRM solutions because they understand that having the technology to execute a customer-centric strategy is a business imperative. Learn the strategic value of CRM -- increased revenue, productivity, and customer satisfaction.