Learn how your company can change from a lead generation business model to a dynamic lead development process in this joint Webcast from SiriusDecisions and KnowledgeStorm. 

The Internet enables prospects to search for you rather than the other way around. You must place expertly crafted content wherever prospects might be searching. Marketers are leveraging a new methodology called Intelligent Content Strategy to attract more prospects that are looking for their solutions. 

This case study outlines Kelley Blue Book's journey to virtualize their kbb.com site infrastructure to enable more frequent updates and faster deployment of code changes. In this paper you'll learn about the solutions implemented to not only improve virtual performance and efficiency, but also to reduce the burden on the company's IT staff. 

Is the C-suite really the best source of early leads that will convert to revenue for your company? New research from KnowledgeStorm unveils some surprising results that call this common conception into question, and should have technology marketers re-examining their lead targeting strategies. 

This week’s Computer Weekly, we talk exclusively to Tesco CIO Mike McNamara about why the UK's biggest retailer is spending £150m on its online business. And, with the London 2012 Olympics only weeks away; we look at how IT testing is progressing. 

Find out what 1,900 B2B marketers in software, hardware and technology services industries revealed about what works for lead generation. Invite your entire team to view this free Webcast and learn about business-to-business email and search engine marketing strategies. 

Findings of the Web Lead Evaluation and Scoring Study, conducted by KnowledgeStorm and The Artemis Group, suggest companies using the Internet to generate leads might discover that focusing on the C-suite is not the fastest route to improved lead-to-close ratios. Listen to this podcast to find out why. 

This week’s Computer Weekly kicks off our Buyer's Guide to private cloud. It also contains our RSA conference coverage of the latest IT security trends and the future for Microsoft's Trustworthy Computing initiative. And we discuss the role of apprenticeships in encouraging more young people to work in IT. 

<p>Read this white paper to learn what it takes to initiate a balanced and direct approach to testing and QA throughout the application lifecycle. Effective management will lead to better IT insight, happier clients, and reduced costs.</p> 

Watch this final part of a four-part series on approaches to hybrid clouds to learn about maintaining quality from leading companies that rapidly incorporating private and public cloud applications into their legacy application portfolios. 

In this second part of a four-part webcast series on how leading companies are rapidly and successfully incorporating private and public cloud applications into their legacy application portfolio you will learn about prioritizing and executing projects. 

This podcast will focus on the content of a new KnowledgeStorm research report, the second in a series of studies looking at the impact emerging online applications have on B2B technology marketing. The research finds that blogs and Real Simple Syndication (RSS) are catching on more quickly than previously thought.