Recent research by SiriusDecisions has shown that the average B2B organization actually utilizes only 6 % of the leads generated per year. If you're like many sales and marketing professionals, the time and money you will spend on online lead generation and management in 2004 will not yield the results you're looking for. 

One of the biggest dangers in establishing best practices for your contact center is to do so in isolation from your self-service stakeholders. Instead, all customer "touch-points" must be viewed as part of a continuum. Customer touch points include Web Self-Service, Interactive Voice Response, Contact Center Agents, and Face-to-Face transactions. 

Sign up today for this valuable webcast to learn how integrated Web-to-mainframe performance management can help you achieve higher levels of availability, performance and customer success rates. 

<p>Read this expert article to discover exactly what your managers needs to know about software testing. Find tips on how to make processes run more smoothly and ways to make sense of large quantities of data to make the most informed decisions possible.</p> 

Learn how your company can change from a lead generation business model to a dynamic lead development process in this joint Webcast from SiriusDecisions and KnowledgeStorm. 

Download your free trial of IBM Rational Quality Manager V2, a collaborative, Web-based, quality management solution that offers comprehensive test planning and test asset management from requirements to defects. 

<p>Read this white paper to learn how to calculate the ROI of your requirements management tools and discover if your investment is worth the outcome.</p> 

Read this white paper to learn the appropriate metrics to use when analyzing workforce turnover and retention data, how to define them, and how to increase their value. 

As budgets stay tight and finance professionals become more involved in technology buying decisions, be better prepared to defend your business case through the use of financial metrics and Return on Investment (ROI) calculators. 

IBM Cognos software helps K-12 organizations increase visibility and improve decision making, driving improved student performance, lowered cost of interventions, greater productivity, and lower operating costs. 

<p>Read this expert guide to learn four best practices to increase your software testing quality and accuracy while decreasing your overall costs. Also, use this as a guide to inform your managers about how to best manage software testing processes.</p> 

<p>Given the competitive marketplace, evaluating source code analysis tools can be overwhelming. This case study highlights one recommended offering, the quality indicators it provided, and the results one organization achieved after implementing it.</p> 

E-sellers must personalize their customer interactions. Recent studies show that personalization is a highly effective method for increasing consumer lifetime value for online sellers. It can have a direct and positive impact on the core metrics that make up e-commerce success: loyalty, conversion, retention, and average order size.