KnowledgeStorm and The Artemis Group conducted an in-depth analysis of 15,452 Web leads generated by KnowledgeStorm. The objective of this study was to identify characteristics of Web leads that maximize sales opportunities and to debunk myths around what makes a good sales lead. 

The Internet enables prospects to search for you rather than the other way around. You must place expertly crafted content wherever prospects might be searching. This podcast describes how marketers are leveraging a new methodology called Intelligent Content Strategy to attract more prospects that are looking for their solutions. 

In this white paper, Rajesh K. Gupta, Electronic Arts' senior manager of applications for business intelligence (BI) and data services, explains how EA avoids many costly problems due to timely data access. Read this now to gain insight into how EA deployed job scheduling software and what benefits it reaped by doing so. 

Findings of the Web Lead Evaluation and Scoring Study, conducted by KnowledgeStorm and The Artemis Group, suggest companies using the Internet to generate leads might discover that focusing on the C-suite is not the fastest route to improved lead-to-close ratios. Listen to this podcast to find out why. 

Is the C-suite really the best source of early leads that will convert to revenue for your company? New research from KnowledgeStorm unveils some surprising results that call this common conception into question, and should have technology marketers re-examining their lead targeting strategies. 

Download the Service-Oriented Cloud Computing Infrastructure (SOCCI) Framework from the Open Group. 

The best practitioners of online marketing are those who meld Internet marketing and technology tools with timely follow-up and tried-and-true, old fashioned human contact. This podcast walks you through key strategies for implementing an effective lead follow-up and qualification process 

This paper details 6 examples of leading global companies' HR departments that are at the forefront of workforce management strategies. Read this and learn how Four Seasons enables its employees to assist guests anytime, anywhere, or how Zappos.com aligns its organization around the company's 10 core values to offer exceptional customer service. 

This report from Aberdeen looks at how leading companies are using business intelligence (BI) to achieve superior performance in sales management, customer service and financial efficiency. Read how your organization can achieve similar performance by following specific steps and actions. 

Check out this brief case study to discover how Kysor, a leading manufacturer of refrigeration solutions, found a file locking solution that was able to meet their document control and management challenges, eliminating version conflicts entirely with real-time use of file detection. 

Find out what 1,038 B2B marketers revealed about what works for lead generation and nurturing tactics. Invite your entire team to view this free Webcast and learn about B2B email, search marketing and surprising Webcast and white paper marketing statistics. 

White papers are one of the most misunderstood, miswritten and misused marketing tools available. While many companies think they need a white paper, few manage to write, design or use them to their full potential. This paper outlines eight key steps to take when writing a white paper and what you should do once the paper is written. 

The most helpful information and best content will have little impact without simple protocols that make your Web site easier to use and more visually appealling. This paper focuses on 10 tips you can employ to ensure your web site is effective from the day it goes live.