The Internet enables prospects to search for you rather than the other way around. You must place expertly crafted content wherever prospects might be searching. This podcast describes how marketers are leveraging a new methodology called Intelligent Content Strategy to attract more prospects that are looking for their solutions. 

As budgets stay tight and finance professionals become more involved in technology buying decisions, be better prepared to defend your business case through the use of financial metrics and Return on Investment (ROI) calculators. 

White papers are one of the most misunderstood, miswritten and misused marketing tools available. While many companies think they need a white paper, few manage to write, design or use them to their full potential. This podcast outlines eight key steps to take when writing a white paper and what you should do once the paper is written. 

This paper from the Open Group reveals how banks can benefit from combining complementary industry frameworks on enterprise architecture. 

SiriusDecisions has commissioned a new research study to examine the efficacy of demand creation - from the point of view of prospects and customers you are spending millions of dollars to communicate with. Read this executive summary of our Demand Creation webinar to find out which tactics are viewed most favorably in b-to-b marketplace. 

Read this expert e-book to get comprehensive answers to all your ERP upgrade and migration questions. Inside, find: expert advice on recognizing when it's time to upgrade or migrate; tips for making a business case; the top five questions to ask before buying ERP systems; and best practices for a successful implementation process. 

Cloud computing is one of the latest computer and business industry buzz words. This paper will discuss the definition of cloud computing, the public or external cloud, the private or internal cloud, the evolution of cloud computing and more. 

This Technical Standard provides a taxonomy describing the factors that drive risk – their definitions and relationships. This Technical Standard is not a reference or tutorial on how to assess or analyze risk, as there are many such references already available. 

Big Data: What is it? Get a hype-free definition and expert breakdown of Big Data storage and analytics in this e-guide. 

The CMO Council and KnowledgeStorm have partnered to explore the relationship between online technology researchers and IT vendors. Join KnowledgeStorm in this Webcast replay to learn what over 1,400 survey respondents said about online technology content usage and its influence on IT buying. 

The automation of traditional paper based processes with technology can lead to unnecessary complexity. This leads to increased costs and other challenges which can be avoided if solutions are simple and fit closely to the business task in hand. 

More IT pros are looking to introduce a cloud infrastructure to their organization. However, as the definition and its potential benefits have morphed over time, knowing exactly what this technology offers is not always easy. This white paper highlights cloud computing to help you better evaluate this technology. Learn more here. 

Juniper Research defines mobile banking as  “the provision of banking services to customers on their mobile devices”: specifically we mean in the vast majority of instances “the operation of bank current and deposit or savings accounts”.