Organizations need to differentiate themselves by providing personalized and rewarding service that leverages the unique value of all customer touch points. If done well, a company can transform customer service into a competitive advantage, and use it to turn a buyer into a customer for life. Read on to learn more. 

The leading international marketing services organization implements DataFlux MDM Solution to power enterprise data management initiatives. 

SiriusDecisions has commissioned a new research study to examine the efficacy of demand creation - from the point of view of prospects and customers you are spending millions of dollars to communicate with. Read this executive summary of our Demand Creation webinar to find out which tactics are viewed most favorably in b-to-b marketplace. 

Read this paper to learn how the new SAP Trade Promotion Optimization application can help you optimize your trade promotions with smart, data-driven decisions, improve your trade spend, increase sales performance, and speed return on investment. 

The partnership with SAP gives VMware the opportunity to address an additional large segment of the enterprise market, and enables SAP to sell its products on the industry-leading virtualization platform. 

<p>Choosing the right workload automation tool for your enterprise can be a daunting task. This white paper outlines the benefits of using cloud computing for workload automation and provides a checklist to help you select the right offering for your business.</p> 

This e-book will explore the methods for optimizing sales efforts and working smarter to meet business needs in today’s economy. Continue reading to learn methodologies for increasing sales effectiveness and making this year a successful one for your organization. 

This special eight-page report from Computer Weekly analyses the challenges facing Microsoft, its financial performance, the services it offers, its place in the IT market and its future strategy. 

Read this paper and learn how SAP Sales OnDemand provides the solution that sales people need to win in today’s environment. 

In this exclusive e-book, find expert tips and strategies for using SAP sales order management software to regain control of your processes to increase efficiency, decrease problems, and boost customer satisfaction. 

This e-book, packed with four expert articles, highlights SAP's solution to sales order management, offering insight into its CRM, ERP and supply chain management components. Read these insightful articles now to learn about this option's strengths and weaknesses, how to properly define the sales process and so much more. 

Hear from Brent Leary of CRM Essentials on his thoughts of SAP Sales OnDemand and its benefit to SAP current and prospective customers. Designed for the way you sell today, SAP Sales OnDemand gives you what's needed to work smarter, sell better, and win more. 

Watch this webcast as Forrester's Scott Santucci explores the new sales paradigm and discusses how businesses must alter their selling models. Also discover what the real value of a sales force is today, what today's sales person looks like and what a 'selling system' is and how it helps increase the productivity of the sales person of the future.