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Show How Marketing Makes Money: A 5-Step Plan for Proving ROI by Vtrenz, Inc June 2008 - (Free Research) This white paper outlines a simple plan to help ensure the outcome of your evaluation efforts both meaningful and manageable.  (WHITE PAPER) READ ABSTRACT |

Top 5 Best Practices for Creating Effective Campaign Dashboards by Tableau Software June 2008 - (Free Research) We can define an effective marketing dashboard as one that enables marketers to visually display relevant and current campaign, customer, advertising and/or branding information needed to achieve marketing objectives.  (WHITE PAPER) READ ABSTRACT |

Comcast’s cable advertising division empowers their 1,500 associate sales force with an Alteryx intranet market analysis and advertising and support application by Alteryx, Inc. January 2011 - (Free Research) Comcast Spotlight wanted all of its sales professionals to have immediate access to user-defined market analyses, without having to involve a trained research analyst. Alteryx designed a web-based solution, SpotKnowledge, which enabled increased functionality, accuracy, and faster turn-around times on analysis and reporting.  (CASE STUDY) READ ABSTRACT |

Using Advanced Analytics to Gain Insights into Your Revenue Stream by SAP America, Inc. February 2009 - (Free Research) This CustomerCentric Selling® research can help organizations analyze their sales and marketing processes to gain insights more quickly and accelerate business performance.  (WHITE PAPER) READ ABSTRACT |

Optimizing Customer Retention Programs by Portrait Software December 2008 - (Free Research) Read this case study and find out about how Uplift Modeling can help your marketing programs and increase campaign ROI.  (WHITE PAPER)

Getting your Requirements Right: Collaborate with Stakeholders to Work Smarter by IBM May 2009 - (Free Research) This white paper considers the changing focus of the requirements space and how requirements definition differs from requirements management. A business analyst's struggles with defining requirements using common office software and tools are related. Finally, a requirements definition solution is introduced and discussed.  (WHITE PAPER) READ ABSTRACT |

Journal of Management Excellence: Creating Value, Part II by Oracle Corporation May 2009 - (Free Research) This collection of journal articles is focused on the concept of creating value and its importance as the key element for enterprise performance management (EPM).  (JOURNAL ARTICLE) READ ABSTRACT |

Marketing in the Age of Digital Content:The Business Case for an Enterprise Marketing Platform by EMC Corporation September 2008 - (Free Research) In the age of digital content, marketing departments are increasingly tasked with creating digital experiences to promote their companies' brands.  (WHITE PAPER) READ ABSTRACT |

Business-strength Geocoding: Ten requirements for more cost-efficient and effective business decisions by Pitney Bowes Business Insight September 2010 - (Free Research) Geocoding determines location by linking longitude and latitude coordinates with street address data. By identifying your best customers’ location and defining how to reach them most effectively you possess the ultimate decision making tool. Utilize the power of location intelligence to know the location of your customers, partners and competitors.  (WHITE PAPER) READ ABSTRACT |

Optimizing Your Return on Customer Attention with Oracle RTD by Oracle Corporation April 2010 - (Free Research) Read this white paper to learn how BI can combine your explicitly-defined business rules and automatically-identified statistical information to deliver the best possible content to your customers for every single interaction.  (WHITE PAPER) READ ABSTRACT |

Value-driven product management: Six keys to product success by IBM January 2009 - (Free Research) This paper explains how assessment, alignment, achievability, accessibility, agility and accountability, the six key concepts of value-driven product management, can be applied to create a repeatable process for developing successful products.  (WHITE PAPER) READ ABSTRACT |

Return on Investment (ROI) and Security Information and Event Management (SIEM): How RSA enVision Delivers an Industry Best ROI by RSA, The Security Division of EMC June 2009 - (Free Research) This White Paper examines the Return on Investment (ROI) that a quality Security Information & Event Management (SIEM) solution can deliver to an organization.  (WHITE PAPER) READ ABSTRACT |

Cloud Computing: Defined and Demystified by IBM May 2011 - (Free Research) In this paper, the term cloud computing is defined, along with the distinguishing advantages and disadvantages of different types of cloud deployments. It can help you find the right approach for your enterprise.  (WHITE PAPER) READ ABSTRACT |

A Marketing Pilot for FTTH Network Rollout by ECI Telecom November 2010 - (Free Research) Operators who invest in marketing pilots before making a significant network change are better able to plan the service packages and define the target audience. This white paper presents ECI Telecom’s proposed approach to marketing pilots, their possible components, and expected results.  (WHITE PAPER) READ ABSTRACT |

Enhancing Your Infrastructure in an Uncertain Economy to Support Your SOA Business Initiatives by IBM January 2009 - (Free Research) This white paper defines the challenges facing today's IT executives and steps you can take now to support your organization’s SOA-based initiatives by cutting costs, leveraging your existing IT infrastructure and improving productivity.  (WHITE PAPER) READ ABSTRACT |

The Five Keys to Organic Growth: How to Drive Profitable Relationships with Predictive Analytics by SPSS Inc. Worldwide Headquarters February 2009 - (Free Research) This paper makes the case for using predictive analytics to drive organic growth, and gives two different methods for measuring financial return.  (WHITE PAPER) READ ABSTRACT |

Aligning IT and Business with Demand Management by SERENA Software, Inc. June 2008 - (Free Research) Demand Management (DM) is a component of a full-featured Project Portfolio Management (PPM) practice. Demand comes from many sources and all phases of the project lifecycle. Capacity management must consider all of these.  (WHITE PAPER) READ ABSTRACT |

Your Data Center Transformation - The Top 4 Strategies to Accelerate ROI by Hitachi Data Systems October 2011 - (Free Research) Transforming your IT is about more than just building a solid foundation for your data, content and cloud requirements. It's about finding a partner who can help you reduce costs and maximize your ROI without disrupting business as usual. Check out this guide for helpful tips and strategy regarding the transformation of your data center.  (EGUIDE) READ ABSTRACT |

7 Steps to Building a Business Case for ERP by Sage Software February 2011 - (Free Research) Businesses are looking to make technology investments to prepare for growth but remain cautious with the economic recovery uncertain. Businesses need to define a business case for their technology investments and build a framework to measure ROI. This paper describes a 7-step process that will help build the business case for an ERP investment.  (WHITE PAPER) READ ABSTRACT |

Endpoint Security: Defining the Total Cost of Ownership by Sophos, Inc. March 2009 - (Free Research) When moving to an endpoint security solution, should you stick with your current vendor or shop around? To shed some light on this issue, Sophos commissioned an independent research study to quantify all of the cost areas involved in migrating to an endpoint security product and managing that solution afterward to create a TCO comparison.  (ANALYST REPORT) READ ABSTRACT |

Solving the Password Management Paradox: Defining the Problem and Reviewing the Four Best-Known Solutions by LEGACY - DO NOT USE - Siber Systems September 2008 - (Free Research) This paper discusses the paradox of strong password policies, evaluates several possible solutions, and recommends a password management solution that is cost effective and easy to implement.  (WHITE PAPER) READ ABSTRACT |

E-Guide: OpenFlow hype and the software-defined network by NEC Corporation of America October 2011 - (Free Research) This expert E-Guide takes a look at OpenFlow hype vs. reality, integrating the OSI stack and what you can expect in the future. Find out more about software-defined networks and leaders in the market.  (EGUIDE) READ ABSTRACT |

An Introduction to the World Digital Asset Management Market by EMC Corporation January 2007 - (Free Research) DAM is defined as a value chain of software products that enable the archival and management of digitized content.  (WHITE PAPER) READ ABSTRACT |

The Business Case for Enterprise Disaster Recovery Planning: Calculating the Cost of Downtime by Iron Mountain September 2008 - (Free Research) Given the enormous long-term costs and implications of a systems interruption, companies need to carefully define and implement plans to mitigate losses. This paper arms you with how to build a strong business case for a recovery plan.  (WHITE PAPER) READ ABSTRACT |

Tiered Storage Economics: Defining and Calculating the Economic Benefit of Tiered Storage Solutions by Hitachi Data Systems September 2005 - (Free Research) This paper examines trends which indicate that purchasing only cheaper disk solutions to reduce short-term capital expense can produce a negative long-term impact on operating expense.  (WHITE PAPER) READ ABSTRACT |

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