The CMO Council and KnowledgeStorm have partnered to explore the relationship between online technology researchers and IT vendors. Join KnowledgeStorm in this Webcast replay to learn what over 1,400 survey respondents said about online technology content usage and its influence on IT buying. 

This free Sybase presentation provides a high-level overview of Complex Event Processing (CEP). It begins by defining CEP and its capital markets applications, and culminates with the powerful Sybase Aleri CEP platform and its features and benefits. 

Is the C-suite really the best source of early leads that will convert to revenue for your company? New research from KnowledgeStorm unveils some surprising results that call this common conception into question, and should have technology marketers re-examining their lead targeting strategies. 

Findings of the Web Lead Evaluation and Scoring Study, conducted by KnowledgeStorm and The Artemis Group, suggest companies using the Internet to generate leads might discover that focusing on the C-suite is not the fastest route to improved lead-to-close ratios. Listen to this podcast to find out why. 

In this upcoming Webcast, "How White Papers Can Turbo-Boost Your Lead Gen Campaigns", white paper guru Michael Stelzner, author of "Writing White Papers: How to Capture Readers and Keep Them Engaged," will share his secrets on creating white papers that attract prospects in droves. This Webcast is presented by KnowledgeStorm. 

From the turn of the millennium until the end of 2007 MLBS (Mobile Location Based Services) had promised much, but delivered very little in terms of commercial applications. Even in Japan and South Korea, the most advanced markets for commercial MLBS, usage was disappointing. 

With the acquisition of Sun, Oracle now provides Oracle Optimized Solutions: a complete applications to disk solution engineered, tested, and certified to work together as a single system. Read this white paper to learn more about Oracle Optimized Solutions and how they can be used to improve Oracle E-Business Suite operations. 

Reverse auctions are a key tool that sourcing organizations can use to bring about huge success if executed along with a well-defined sourcing process. Careful thought and planning must precede an auction event in order to achieve double-digit price compression. 

Find out what 1,038 B2B marketers revealed about what works for lead generation and nurturing tactics. Invite your entire team to view this free Webcast and learn about B2B email, search marketing and surprising Webcast and white paper marketing statistics. 

Juniper Research defines a mobile ticketing user as “someone who stores a ticket on their mobile phone for later redemption” at the point of travel, the music venue, the cinema etc. 

The Solvency II Directive was rolled out to protect consumers by promising that insurance companies maintain sufficient funds to meet all claims. Complying with the risk management portion of the initiative can be difficult for insurance companies. This paper details how Unum implemented an operational risk management solution to address this. 

This report, the second in a series of studies looking at the impact emerging online applications have on B2B technology marketing, finds that blogs and Real Simple Syndication (RSS) are catching on more quickly than previously thought. 

Explore the impact of business intelligence in provider settings, and the results of the SearchHealthIT.com reader survey, in this exclusive report.