Is the C-suite really the best source of early leads that will convert to revenue for your company? New research from KnowledgeStorm unveils some surprising results that call this common conception into question, and should have technology marketers re-examining their lead targeting strategies. 

This podcast summarizes, Define What's Valued Online, a new study which confirms what many technology marketers have instinctively suspected all along: Buyers of technology products consider Internet research essential to their ability to do their jobs. Listen to this podcast to learn about basic changes you can make to improve your online content. 

Findings of the Web Lead Evaluation and Scoring Study, conducted by KnowledgeStorm and The Artemis Group, suggest companies using the Internet to generate leads might discover that focusing on the C-suite is not the fastest route to improved lead-to-close ratios. Listen to this podcast to find out why. 

This white paper will help you choose the two-factor solution that is right for your business. 

ITIL is becoming the next big thing in Information Technology. This paper outlines the origin of ITIL, who controls its contents, who are the biggest users, and why you should care. 

This essential resource breaks down must-have cloud capabilities and presents a comprehensive framework for choosing an enterprise cloud provider to meet your organization’s IT and business needs. 

Join Glenn Weadock, Global Knowledge Instructor, MCITP, MCSE, MCT, A+, for this Windows 7 Review Guide. This white paper introduces the key areas in which Windows 7 differs from Vista - areas you'll need to focus on if you're thinking of moving to Windows 7, either from Vista or from XP. 

This chapter sample, from the guide Mastering Microsoft Windows Server 2008 R2, co-written by Mark Minasi, Willem Kasdorp as the contributing author and published by Wiley Publishing, summarizes the defining features of Windows Server 2008. 

Monitoring Vblock can be challenging, but you can make it simpler by leveraging new technology that incorporates cloud computing services to plan, build and operate to deliver optimal availability, performance, and user experience. View this webcast to learn more about how this advanced solution can benefit your IT. 

This white paper will expand on what Oracle defines as Complete CRM – how businesses can better engage customers and users, manage customer transactions, and analyze results to adapt and take advantage of changing business and economic circumstances to realize greater value from CRM. 

Watch this webcast as Forrester's Scott Santucci explores the new sales paradigm and discusses how businesses must alter their selling models. Also discover what the real value of a sales force is today, what today's sales person looks like and what a 'selling system' is and how it helps increase the productivity of the sales person of the future. 

As companies face the prospect of a recession, IT is even more challenged to justify and deliver value while avoiding risky projects.  This is not the time to slash budgets; instead, follow a few rules to simplify decision making and focus your investment in areas that deliver the greatest return.