The CMO Council and KnowledgeStorm have partnered to explore the relationship between online technology researchers and IT vendors. Join KnowledgeStorm in this Webcast replay to learn what over 1,400 survey respondents said about online technology content usage and its influence on IT buying. 

Is the C-suite really the best source of early leads that will convert to revenue for your company? New research from KnowledgeStorm unveils some surprising results that call this common conception into question, and should have technology marketers re-examining their lead targeting strategies. 

This report defines "tier-1" storage in the modern IT world and in the data centers and services that support it. 

This white paper addresses the specific topic of storage virtualization. 

This IDC white paper breaks down everything big data - learn exactly how big data is defined, and how to utilize big data technologies in order to create long-term organizational and economic value. This white paper also explores what types of organizations can benefit most from big data technologies - read on for more. 

Effective negotiations and management of telecom contracts can have a measurable impact on a business’ financial performance. 

ILOG's Business Rules Management System, or JRules, provides a full function business rule management system that enables all business rules to be externalized. This allows the business to develop the rules directly, ensuring the rules accurately reflect the business policies. 

This expert white paper from Forrester Research discusses how the role of the sales person has changed in today's digital world and the four types of salespeople in the 21st century. 

This podcast summarizes, Define What's Valued Online, a new study which confirms what many technology marketers have instinctively suspected all along: Buyers of technology products consider Internet research essential to their ability to do their jobs. Listen to this podcast to learn about basic changes you can make to improve your online content. 

Juniper Research defines a mobile coupon as “a coupon sent to and stored on a mobile phone that can be exchanged for a rebate, a financial discount etc. at a retailer or merchant when the consumer purchases a product.” 

Deploying open source projects safely and successfully in an enterprise environment requires thorough understanding and careful evaluation of each project. Read this paper to learn about the benefits, defining characteristics, and requirements for enterprise use of open source software technology. 

Many enterprises have discovered that the use of virtualization to support desktop workloads creates a range of significant benefits. This VMware sponsored webcast with IDC will provide both quantitative measurement of the business value -- defined as the expected ROI -- and qualitative analysis associated with the use of VMware View™. 

This white paper defines cloud computing and summarizes its key points. Find out the differences between cloud service and deployment models and get advice to help you successfully navigate your implementation.