Recent research by SiriusDecisions has shown that the average B2B organization actually utilizes only 6 % of the leads generated per year. If you're like many sales and marketing professionals, the time and money you will spend on online lead generation and management in 2004 will not yield the results you're looking for. 

This podcast summarizes, Define What's Valued Online, a new study which confirms what many technology marketers have instinctively suspected all along: Buyers of technology products consider Internet research essential to their ability to do their jobs. Listen to this podcast to learn about basic changes you can make to improve your online content. 

Is the C-suite really the best source of early leads that will convert to revenue for your company? New research from KnowledgeStorm unveils some surprising results that call this common conception into question, and should have technology marketers re-examining their lead targeting strategies. 

In this four-part classroom, learn from Monica Crocker, Corporate Records Manager at Land O'Lakes, as she explains the information governance benefits and opportunities of SharePoint 2010. 

Juniper Research defines a mobile ticketing user as “someone who stores a ticket on their mobile phone for later redemption” at the point of travel, the music venue, the cinema etc. 

Access this brief webcast to discover an innovative new IT Service Management software (ITSM) designed to enable enterprises to quickly recognize, respond to, and resolve ITSM issues through automation and end-to-end visibility – as well as identify potential problems and resolve them before they affect the business. 

The inaugural issue of BI Trends & Strategies offers sound advice to help you in ensuring your organization is on track to keep up with the rapidly changing landscape of BI and analytics. In this issue, readers will learn about a big data definition and the impact it will have on BI and data warehousing, agile development methodology and more. 

This white paper describes how IBM Tivoli Identity Manager and IBM Tivoli Federated Identity Manager can help organizations automate and control access rights for millions of online users, while maintaining security and tracking user activity. 

With the growth of virtual server deployments come new challenges to effectively protect virtualized data sets. Traditional backup and recovery methods become less effective as the virtual infrastructure scales, creating the need for more scalable… 

<p>Many IT professionals are overwhelmed by the process required to implement a private cloud. This white paper offers proven tips to help you effectively deploy and manage this technology so you can fully leverage its benefits.</p> 

This podcast will focus on the content of a new KnowledgeStorm research report, the second in a series of studies looking at the impact emerging online applications have on B2B technology marketing. The research finds that blogs and Real Simple Syndication (RSS) are catching on more quickly than previously thought.