This expert white paper from Forrester Research discusses how the role of the sales person has changed in today's digital world and the four types of salespeople in the 21st century. 

Is the C-suite really the best source of early leads that will convert to revenue for your company? New research from KnowledgeStorm unveils some surprising results that call this common conception into question, and should have technology marketers re-examining their lead targeting strategies. 

From the turn of the millennium until the end of 2007 MLBS (Mobile Location Based Services) had promised much, but delivered very little in terms of commercial applications. Even in Japan and South Korea, the most advanced markets for commercial MLBS, usage was disappointing. 

This white paper will expand on what Oracle defines as Complete CRM – how businesses can better engage customers and users, manage customer transactions, and analyze results to adapt and take advantage of changing business and economic circumstances to realize greater value from CRM. 

Read this paper to learn how IBM has developed a cloud computing adoption framework which establishes common definitions for cloud computing delivery models and services, illustrates the key capabilities to consider when developing cloud computing strategies, and identifies key aspects required to successfully execute that strategy. 

The following analysis provides a comparative price analysis of four leading CRM solutions for midmarketorganizations. Forrester Research defines midmarket organizations as any organization with revenues of lessthan $1 billion and/or fewer than 1,000 employees. 

Juniper Research defines a mobile ticketing user as “someone who stores a ticket on their mobile phone for later redemption” at the point of travel, the music venue, the cinema etc. 

This perspective paper covers the forces that are driving the m-commerce market, the benefits available, and the kinds of business models and partnerships that are seeking to achieve that credible scale over time. 

Juniper  Research defines the Indian Sub  Continent as encompassing the following five countries: Bangladesh; India; Nepal; Pakistan; and Sri Lanka.Despite comprising just five countries, the region  – with more than 1.6 billion inhabitants  – includes nearly a quarter of the global population. 

This white paper describes the principles for building BPM solutions that use governed services, and covers the role and value of SOA in BPM, common stumbling blocks in BPM based on SOA, the value of SOA governance in successful BPM programs and more. 

While some larger organizations continue to manage internal data center, many business managers are able to increase service levels, cover more users, and lower response times by outsourcing their out-dated server farms to third-party data centers and cloud computing providers. This white paper will define data centers and explore cloud networking. 

This podcast summarizes, Define What's Valued Online, a new study which confirms what many technology marketers have instinctively suspected all along: Buyers of technology products consider Internet research essential to their ability to do their jobs. Listen to this podcast to learn about basic changes you can make to improve your online content. 

Juniper Research defines a mobile coupon as “a coupon sent to and stored on a mobile phone that can be exchanged for a rebate, a financial discount etc. at a retailer or merchant when the consumer purchases a product.”