The CMO Council and KnowledgeStorm have partnered to explore the relationship between online technology researchers and IT vendors. Join KnowledgeStorm in this Webcast replay to learn what over 1,400 survey respondents said about online technology content usage and its influence on IT buying. 

This CustomerCentric Selling® research can help organizations analyze their sales and marketing processes to gain insights more quickly and accelerate business performance. 

Is the C-suite really the best source of early leads that will convert to revenue for your company? New research from KnowledgeStorm unveils some surprising results that call this common conception into question, and should have technology marketers re-examining their lead targeting strategies. 

Effective negotiations and management of telecom contracts can have a measurable impact on a business’ financial performance. 

The rise of cloud computing has been one of the highlights of the last few years. The notion that information technology can be delivered in a highly scalable utility model is generating excitement for both customers and vendors alike. However, there is still a lot of concern regarding security. 

This paper evaluates application performance monitoring (APM) vendors in each of five categories of functionality: end-user experience monitoring; application runtime architecture discovery, modeling and displays; user-defined transaction profiling; component deep-dive monitoring in application context; and application performance analytics. 

Explore advanced networking features in VMware vSphere 5.0 in this in-depth, step-by-step guide to configuring and testing these essential features for your virtual environment. Discover how NetFlow, port mirroring, and user-defined resource pools help network admins gain visibility in virtual machine traffic and troubleshoot network issues. 

Read this paper to learn how IBM has developed a cloud computing adoption framework which establishes common definitions for cloud computing delivery models and services, illustrates the key capabilities to consider when developing cloud computing strategies, and identifies key aspects required to successfully execute that strategy. 

This paper discusses the paradox of strong password policies, evaluates several possible solutions, and recommends a password management solution that is cost effective and easy to implement. 

If ever a company was at a pivotal point in its history, HP is it. With the controversial departure of its CEO, a new leader at the helm, and with several significant recent acquisitions under its belt, the 70 year-old company faces significant challenges as it attempts to maintain its direction. 

In 2011, Forrester Consulting conducted a study to find out how customer loyalty decision-makers define and execute customer loyalty. Read this study to find Forrester's analysis of how loyalty decision-makers currently use customer data, technology, and analytics to manage customer loyalty programs. 

This solution overview explores the top barriers to achieving desktop virtualization benefits and explains how you can overcome them by identifying immediate business and IT priorities, defining an end-state user experience strategy, and developing a holistic VDI roadmap. 

The following analysis provides a comparative price analysis of four leading CRM solutions for midmarketorganizations. Forrester Research defines midmarket organizations as any organization with revenues of lessthan $1 billion and/or fewer than 1,000 employees.