Findings of the Web Lead Evaluation and Scoring Study, conducted by KnowledgeStorm and The Artemis Group, suggest companies using the Internet to generate leads might discover that focusing on the C-suite is not the fastest route to improved lead-to-close ratios. Listen to this podcast to find out why. 

Is the C-suite really the best source of early leads that will convert to revenue for your company? New research from KnowledgeStorm unveils some surprising results that call this common conception into question, and should have technology marketers re-examining their lead targeting strategies. 

This report is the first in a series of studies conducted by KnowledgeStorm and Universal McCann that will take a strategic look at the impact the blogs, podcasts and other emerging media formats have on B2B technology marketing. This first installment examines podcasting and provides valuable insight into this red-hot delivery mechanism. 

This white paper explores the server requirements of today's critical applications and reveals key metrics used to monitor decision support. 

This podcast summarizes, Define What's Valued Online, a new study which confirms what many technology marketers have instinctively suspected all along: Buyers of technology products consider Internet research essential to their ability to do their jobs. Listen to this podcast to learn about basic changes you can make to improve your online content. 

<p>Application lifecycle management (ALM) tools are essential for managing development environments and distributed teams, and ensuring timely, resource-efficient software delivery. But choosing the right ALM tools can be challenging. Read this ALM Decision Matrix to get advice on which ALM vendors to shortlist, consider, and explore.</p> 

<p>Tight budgets are shrinking workforce operating resources. Read this white paper to learn eight steps that can help you make effective and smart decisions when it comes to reducing your workforce costs.</p> 

Research from KnowledgeStorm shows that a high percentage of leads that begin their research on the Web ultimately result in an active project. The technology vendors that nurture these Early Stage leads are often in a better selling position than those vendors that later "pile on" to more advanced, but also more competitive, leads. 

Watch this webcast to learn how to reign in your unruly data and leverage its capabilities for business intelligence and real-time decision making in a SQL Server 2012 environment. 

In this podcast, industry experts discuss how investment in three critical areas - the applications themselves, tools and technologies to deliver the integration, and pre-built integration accelerators - is integral when tackling the most complex of application integration challenges. 

Decision-making is buoyed by strong business intelligence (BI). For small to midsize businesses (SMBs), formulating an approach to BI can be a challenge. Incremental steps are pivotal for SMBs, according to this paper featuring insight from Gartner. Read this and learn why starting with the basic before evolving deeper is the proven path. 

Against a backdrop of increased use of software that is generally more sophisticated, flexible, scalable and easy to use than it was 5 years ago, this research set out to explore the impact of having to maintain a plethora of different software solutions in today’s cash-strapped corporate environment.