White papers are one of the most misunderstood, miswritten and misused marketing tools available. While many companies think they need a white paper, few manage to write, design or use them to their full potential. This podcast outlines eight key steps to take when writing a white paper and what you should do once the paper is written. 

The CMO Council and KnowledgeStorm have partnered to explore the relationship between online technology researchers and IT vendors. Join KnowledgeStorm in this Webcast replay to learn what over 1,400 survey respondents said about online technology content usage and its influence on IT buying. 

This report is the first in a series of studies conducted by KnowledgeStorm and Universal McCann that will take a strategic look at the impact the blogs, podcasts and other emerging media formats have on B2B technology marketing. This first installment examines podcasting and provides valuable insight into this red-hot delivery mechanism. 

As budgets stay tight and finance professionals become more involved in technology buying decisions, be better prepared to defend your business case through the use of financial metrics and Return on Investment (ROI) calculators. 

The Internet enables prospects to search for you rather than the other way around. You must place expertly crafted content wherever prospects might be searching. Marketers are leveraging a new methodology called Intelligent Content Strategy to attract more prospects that are looking for their solutions. 

<p>Visit SearchSecurity.com's IT Decision Center that focuses on the Antimalware solutions in the marketplace today. Gain expert advice at each stage at the buying cycle as well as have access to answers to the top 5 questions SearchSecurity.com's audience has around antimalware solutions directly from the top vendors in the space in one place.</p> 

Read this expert e-book to get comprehensive answers to all your ERP upgrade and migration questions. Inside, find: expert advice on recognizing when it's time to upgrade or migrate; tips for making a business case; the top five questions to ask before buying ERP systems; and best practices for a successful implementation process. 

This decision guide demonstrates how migrating to Serena Service Manager will help transform your IT organization into an agile, responsive, and business-focused service provider. 

This seven-page Buyer’s Guide to Cloud Computing by Computer Weekly journalists details the kinds of cloud offering that CIOs and senior IT professionals will need to take into account as they plan future outsourcing, hosting and application strategies. 

In this one hour Webcast, presented by Jeff Ramminger, EVP KnowledgeStorm, learn how you can develop more effective content, make it available more efficiently and influence the most important decision makers at the right stages of the buying process. 

<p>The sheer complexity of new Web 2.0 technologies, the ever-growing and changing number of toolkits, and the absence of industry standards make it nearly impossible to find an accurate functional testing method for Web 2.0 applications. Read this white paper to discover the answer to this problem.</p> 

Despite a host of server options available, companies often have difficulty making the best platform choice for their businesses. This video explores one new offering that is garnering a lot of attention from IT professionals and explains why it is well suited to handle intensive workloads and support virtual environments. 

Interactions between partners, customers, and employees are much faster-paced in our highly-networked world. It is important that CRM solutions understand these relationships. Watch this video to learn strategies for CRM evolution.