This report, the second in a series of studies looking at the impact emerging online applications have on B2B technology marketing, finds that blogs and Real Simple Syndication (RSS) are catching on more quickly than previously thought. 

This podcast will focus on the content of a new KnowledgeStorm research report, the second in a series of studies looking at the impact emerging online applications have on B2B technology marketing. The research finds that blogs and Real Simple Syndication (RSS) are catching on more quickly than previously thought. 

Research from KnowledgeStorm shows that a high percentage of leads that begin their research on the Web ultimately result in an active project. The technology vendors that nurture these Early Stage leads are often in a better selling position than those vendors that later "pile on" to more advanced, but also more competitive, leads. 

The Internet enables prospects to search for you rather than the other way around. You must place expertly crafted content wherever prospects might be searching. Marketers are leveraging a new methodology called Intelligent Content Strategy to attract more prospects that are looking for their solutions. 

Learn how you can empower your employees to make the most of big data and data analytics in this executive guide from the Corporate Executive Board. 

Organizations that want to enter the market for a new human capital management (HCM) solution are faced with the challenge of making an informed decision about new vendors. This white paper provides advice on how to uncover an efficient, cost-effective HCM solutionswith the top 10 questions organizations should be asking. 

Despite a host of server options available, companies often have difficulty making the best platform choice for their businesses. This video explores one new offering that is garnering a lot of attention from IT professionals and explains why it is well suited to handle intensive workloads and support virtual environments. 

Findings of the Web Lead Evaluation and Scoring Study, conducted by KnowledgeStorm and The Artemis Group, suggest companies using the Internet to generate leads might discover that focusing on the C-suite is not the fastest route to improved lead-to-close ratios. Listen to this podcast to find out why. 

This independent report from analysts, Nucleus Research offers a critical assessment of Oracle’s Cloud Services. 

Find out what 1,900 B2B marketers in software, hardware and technology services industries revealed about what works for lead generation. Invite your entire team to view this free Webcast and learn about business-to-business email and search engine marketing strategies. 

Improving the overall quality of your company’s decision-making process results also improves the overall effectiveness of your business. This paper explains how reporting will help your organization make better decisions, and how on-demand reporting allows you to accomplish this task in a fast, cost-effective, and easy-to use manner. 

This podcast is the first in a series of studies conducted by KnowledgeStorm and Universal McCann that will take a strategic look at the impact the blogs, podcasts and other emerging media formats have on B2B technology marketing. Listen how podcasting can become your next hot marketing delivery mechanism. 

Are your decision-support systems and servers up to date, equipped to handle today's onslaught of data? Legacy systems are no longer viable. This paper explores the results of a research report about decision-support systems, highlighting how Dell's 12th-generation servers and solutions meet these evolving requirements based on users' responses.