Research from KnowledgeStorm shows that a high percentage of leads that begin their research on the Web ultimately result in an active project. The technology vendors that nurture these Early Stage leads are often in a better selling position than those vendors that later "pile on" to more advanced, but also more competitive, leads. 

Findings of the Web Lead Evaluation and Scoring Study, conducted by KnowledgeStorm and The Artemis Group, suggest companies using the Internet to generate leads might discover that focusing on the C-suite is not the fastest route to improved lead-to-close ratios. Listen to this podcast to find out why. 

This report is the first in a series of studies conducted by KnowledgeStorm and Universal McCann that will take a strategic look at the impact the blogs, podcasts and other emerging media formats have on B2B technology marketing. This first installment examines podcasting and provides valuable insight into this red-hot delivery mechanism. 

Is the C-suite really the best source of early leads that will convert to revenue for your company? New research from KnowledgeStorm unveils some surprising results that call this common conception into question, and should have technology marketers re-examining their lead targeting strategies. 

Are your decision-support systems and servers up to date, equipped to handle today's onslaught of data? Legacy systems are no longer viable. This paper explores the results of a research report about decision-support systems, highlighting how Dell's 12th-generation servers and solutions meet these evolving requirements based on users' responses. 

Read this paper to learn how the new SAP Trade Promotion Optimization application can help you optimize your trade promotions with smart, data-driven decisions, improve your trade spend, increase sales performance, and speed return on investment. 

Predictive analytics enables you to predict the ideal course of action for every decision, delivering the best outcome every time. IBM SPSS Analytical Decision Management combines business analytics, rules, optimization and data management to automate your daily decisions. Read this paper to learn about its architecture, design and more. 

This IDC case study examines the benefits TIAA-CREF, a Fortune 100 financial services firm, gained from automating their eCommerce marketing. By deploying Oracle Real-Time Decisions, TIAA-CREF was able to apply intelligent process automation to customize online customer interactions. 

This report, the second in a series of studies looking at the impact emerging online applications have on B2B technology marketing, finds that blogs and Real Simple Syndication (RSS) are catching on more quickly than previously thought. 

In this one hour Webcast, presented by Jeff Ramminger, EVP KnowledgeStorm, learn how you can develop more effective content, make it available more efficiently and influence the most important decision makers at the right stages of the buying process. 

This podcast will focus on the content of a new KnowledgeStorm research report, the second in a series of studies looking at the impact emerging online applications have on B2B technology marketing. The research finds that blogs and Real Simple Syndication (RSS) are catching on more quickly than previously thought. 

This video discusses how you can avoid the pitfalls of poor information management and optimize supplier data for improved procurement, visibility, compliance and accuracy. 

IBM Cognos Mobile allows you interact with your business intelligence (BI) content directly from your mobile device, enabling instantaneous, well-informed decisions from anywhere at any time. Watch this webcast and learn how to add individual reports or dashboards to your favorites list or welcome screen on your iPad, iPhone or BlackBerry.