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A holistic view of customer analytics for maximizing selling opportunities by Infor CRM January 13, 2012 - (Free Research) This report explores how best-in-class companies take a holistic approach to providing a complete, accurate and integrated view of customers to improve satisfaction and retention without losing sight of customer profitability.  (ANALYST REPORT) READ ABSTRACT |

Increasing Marketing Campaign Profitability with Predictive Analytics by IBM February 20, 2011 - (Free Research) This white paper explores how predictive analytics helps marketing organizations increase ROI by executing highly targeted campaigns focused on high revenue-generating customers and prospects.  (WHITE PAPER) READ ABSTRACT |

Sell. Smarter. Thriving in the age of the empowered customer by IBM January 30, 2012 - (Free Research) Read this brief white paper and learn about some smarter commerce technologies available from IBM, including cross-channel selling, distributed order management, customer integration and collaboration and much more! You also will gain insight into different supply chain management platforms that IBM has to offer.  (WHITE PAPER) READ ABSTRACT |

Start with Why: How Great Leaders Inspire Action by Citrix Online Go To Meeting January 25, 2012 - (Free Research) Watch this on-demand webinar to hear Simon Sinek, leadership expert and best-selling author, explain how great leadership and real inspiration starts with Why and what changes you can make – in both your business and personal life – to achieve the same success.  (WEBCAST) READ ABSTRACT |

City Where Fantasy Thrives Solves Reality of Backup Challenges with Quantum DXi7500 Express by Quantum Corporation July 01, 2010 - (Free Research) Read on to learn more about Burbank’s successful implementation of the DXi7500 Express and hear feedback directly from the one of the analysts responsible for making the transition.  (CASE STUDY) READ ABSTRACT |

Mobile Solutions for Increasing Sales Productivity and Revenue by Sybase, Inc. March 31, 2010 - (Free Research) The most effective sales are face-to-face sales, yet sales representative only spend 26% of their time selling face-to-face. The rest of their time is taken up with administrative tasks, prep and travel. Learn how Sybase Mobile Solutions for SAP can increase sales productivity and bring the advantages of business mobility to your organization.  (WHITE PAPER) READ ABSTRACT |

The Fine Art of Lead Management and Follow-Up: What Research Shows About Lead Qualification and Nurturing by KnowledgeStorm, Inc (E-mail this company) May 2006 - (Free Research) The Internet has changed the dynamics of technology sales and marketing. While most marketing efforts emphasize generating leads, and most sales efforts are focused on closing sales, not enough consideration is given to the little-understood but vital middle ground of lead qualification. Learn more about industry best practices.  (WHITE PAPER) READ ABSTRACT |

Podcast - Eight Rules for Creating Great White Papers by KnowledgeStorm, Inc (E-mail this company) March 2006 - (Free Research) White papers are one of the most misunderstood, miswritten and misused marketing tools available. While many companies think they need a white paper, few manage to write, design or use them to their full potential. This podcast outlines eight key steps to take when writing a white paper and what you should do once the paper is written.  (PODCAST) READ ABSTRACT |

Eight Rules for Creating Great White Papers by KnowledgeStorm, Inc (E-mail this company) May 2005 - (Free Research) White papers are one of the most misunderstood, miswritten and misused marketing tools available. While many companies think they need a white paper, few manage to write, design or use them to their full potential. This paper outlines eight key steps to take when writing a white paper and what you should do once the paper is written.  (WHITE PAPER) READ ABSTRACT |

E-Guide: Storage Efficiency Steps That Reduce Your Data Footprint by Dell Compellent October 2011 - (Free Research) This E-Guide from SearchStorage.com outlines how to maximize your data storage capacity with different storage tools and techniques that improve your storage efficiency. Tools discussed include automated storage tiering, SSD, deduplication and more.  (EGUIDE) READ ABSTRACT |

KnowledgeNote: Like a Fine Wine, Leads Get Better Over Time by KnowledgeStorm, Inc (E-mail this company) February 2007 - (Free Research) Research from KnowledgeStorm shows that a high percentage of leads that begin their research on the Web ultimately result in an active project. The technology vendors that nurture these Early Stage leads are often in a better selling position than those vendors that later "pile on" to more advanced, but also more competitive, leads.  (WHITE PAPER) READ ABSTRACT |

Address all your CRM needs with one system by Infor CRM December 2011 - (Free Research) Read this paper to learn about a business-specific solution that is designed with forward-thinking brands in mind. With all industries considered and all accepts of selling considered from sales to customer relationship management, this new system may fit all of your needs.  (WHITE PAPER) READ ABSTRACT |

The Virtual Presenter's Handbook by GoToMeeting January 2011 - (Free Research) With The Virtual Presenter's Handbook, you can transform presenting online from a second-rate alternative to a potent new asset in your professional toolbag.  (EBOOK) READ ABSTRACT |

Technology Strategies for Enabling Enterprise Data Governance-Webcast by Oracle Corporation December 2011 - (Free Research) This on-demand webcast features Oracle Enterprise Data Quality products that can help you achieve and enhance the value of your enterprise data as part of an enterprise data governance strategy.  (WEBCAST) READ ABSTRACT |

Strategy update: Using Customer Experience Management solutions to ensure single view of the customer and improve service by Tealeaf January 2012 - (Free Research) In this podcast, get an executive-level overview of CEM methodologies and solutions that companies use to gather this data into a single location, allowing agents to serve customers faster and more accurately.  (PODCAST) READ ABSTRACT |

Sales Analytics by Oracle Corporation July 2008 - (Free Research) With more accurate sales forecasts and enhanced identification of potential problems and opportunities, Oracle Sales Analytics helps close business faster and increase overall sales revenue. Read this data sheet to learn more.  (DATA SHEET) READ ABSTRACT |

The Social-Powered Enterprise by Salesforce.com February 2012 - (Free Research) This e-book is designed to help you embrace the rise of social media, to harness its power and put it to work throughout the company. It’s based on our experience helping thousands of companies put the power of social media to work. It also discusses the benefits of social-powered selling, including greater reach and better close rates.  (EBOOK) READ ABSTRACT |

Four Effective Service Strategies that Drive Brand Advocacy by Oracle Corporation April 2011 - (Free Research) This white paper discusses leveraging frequent engagement to help increase the number of brand advocates – loyal customers who help market, sell, recommend or even service products. Inside, discover the unique challenges and opportunities brand advocates can provide.  (WHITE PAPER) READ ABSTRACT |

Smarter Commerce Manufacturing Interactive Guide by IBM January 2012 - (Free Research) Smarter commerce is designed to help companies better integrate and more effectively manage their value chains. It aligns the buy, market, sell and service processes in a way that puts the customer at the center of decisions and actions, which can lead to greater customer loyalty, revenue and profit margin growth.  (VIRTUAL SEMINAR) READ ABSTRACT |

On the Move: How to provide great productivity solutions for the mobile sales team by SAP America, Inc. March 2011 - (Free Research) A mobile worker’s particular need is mobile CRM – and the goal in a sales context is to deliver all the info and tools on-the-go reps need to manage leads and opportunities. Read in this Selling Power magazine how SAP’s mobile CRM tools help companies to increase sales significantly.  (WHITE PAPER) READ ABSTRACT |

SAP Supports Applications on VMware Platform: An Industry Milestone by VMware, Inc. October 2008 - (Free Research) The partnership with SAP gives VMware the opportunity to address an additional large segment of the enterprise market, and enables SAP to sell its products on the industry-leading virtualization platform.  (WHITE PAPER) READ ABSTRACT |

CW+: Quocirca report: Web retailing - keeping the orders flowing by ComputerWeekly.com August 2010 - (Free Research) Whether it is selling books, groceries, gadgets or tickets, the volume of orders being taken online continues to grow. Ensuring that customers receive a prompt and personal experience, whilst remaining assured about security, is essential to the ongoing success of online retail.  (WHITE PAPER) READ ABSTRACT |

CW+: Quocirca report: Mobile application momentum – why write mobile applications? by ComputerWeekly.com August 2010 - (Free Research) With the seemingly un-wavering boom in sales of smart mobile handsets, the opportunity for developing and selling mobile applications more sophisticated than ringtones and games is ever more appealing.  (WHITE PAPER) READ ABSTRACT |

CW+: Analyst's take: The benefits of IBM Cognos software for independent software vendors by ComputerWeekly.com January 2011 - (Free Research) ISVs that choose to embed IBM Cognos software are able to sell additional features and functionality, as well as increase win rates, average deal sizes, and overall revenue.  (WHITE PAPER) READ ABSTRACT |

Computer Weekly - 7 February 2012: IT investment priorities by ComputerWeekly.com February 2012 - (Free Research) In this week’s Computer Weekly, we examine exclusive research into the investment priorities of UK IT decision-makers, which shows virtualisation, Windows 7 and security as the top areas for spending this year. We analyse the changing nature of database architecture; and the BBC’s Chief Technology Officer talks about IT plans for the broadcaster.  (EZINE) READ ABSTRACT |

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