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Employing the most effective advertising in a changing market by Sprint

April 06, 2011 - (Free Research)
In today’s highly competitive and crowded marketplace, reaching your target audience with information and compelling brand messaging is more critical than ever before. Advertising has long been viewed as the key to generating mindshare among consumers for products and services. 
(WHITE PAPER) READ ABSTRACT |

Digital Billboard Advertising - New Life for a Classic Medium by Motorola, Inc.

March 02, 2009 - (Free Research)
Read this paper to learn more about the emerging trend of digital billboard advertising and how it can enhance responsiveness, flexibility and profits. 
(WHITE PAPER) READ ABSTRACT |

KnowledgeStorm Advertising Overview: Build Brand Awareness among Technology Buyers by KnowledgeStorm, Inc (E-mail this company)

June 05, 2007 - (Free Research)
If you're looking to build awareness and consideration of your brand among technology buyers that rely on KnowledgeStorm, our advertising solutions will help you reach your target audience. 
(ANALYST REPORT) READ ABSTRACT |

Symantec Report on Rogue Security Software by Symantec Corporation

October 01, 2009 - (Free Research)
The Symantec Report on Rogue Security Software is an in-depth analysis of rogue security software programs. Read this report to learn the specifics about security software scams. 
(WHITE PAPER) READ ABSTRACT |

Computer Weekly - 7 February 2012: IT investment priorities by ComputerWeekly.com

February 07, 2012 - (Free Research)
In this week’s Computer Weekly, we examine exclusive research into the investment priorities of UK IT decision-makers, which shows virtualisation, Windows 7 and security as the top areas for spending this year. We analyse the changing nature of database architecture; and the BBC’s Chief Technology Officer talks about IT plans for the broadcaster. 
(EZINE) READ ABSTRACT |

Addressable Advertising Opportunities for Network Operators by Motorola, Inc.

December 2008 - (Free Research)
This paper provides an overview of advanced advertising opportunities and outlines Motorola's commitment to targeted video advertising. 
(WHITE PAPER) READ ABSTRACT |

Comcast’s cable advertising division empowers their 1,500 associate sales force with an Alteryx intranet market analysis and advertising and support application by Alteryx, Inc.

January 2011 - (Free Research)
Comcast Spotlight wanted all of its sales professionals to have immediate access to user-defined market analyses, without having to involve a trained research analyst. Alteryx designed a web-based solution, SpotKnowledge, which enabled increased functionality, accuracy, and faster turn-around times on analysis and reporting. 
(CASE STUDY) READ ABSTRACT |

LiveRail Implements Infobright and Hadoop for Video Advertising Analytics by Infobright, Inc.

December 2011 - (Free Research)
This brief case study describes how LiveRail, a provider of solutions for enabling and enhancing the monetization of Internet-distributed video, leveraged two complementary technologies in order to provide customers with fast access to their advertising data for reporting and analysis. 
(CASE STUDY) READ ABSTRACT |

How to Win Customers and Build Trust Online: What smart companies are doing to build trust and use it to create competitive advantage online by VeriSign EMEA

February 2011 - (Free Research)
If you can make your site more trustworthy, you can turn customer concerns to your advantage. Learn how trust can be a competitive advantage, and how to go about establishing trust among customers in this white paper. 
(WHITE PAPER) READ ABSTRACT |

TruthInIT.com Product Analysis Report - FalconStor SIR VTL by FalconStor Software

August 2009 - (Free Research)
This report is an independent analysis of the FalconStor product and was sponsored by TruthInIT.com. The analysis is based on interviews with FalconStor, their customers, and other industry experts. The conclusion of this analysis is that FalconStor appears to have successfully added global deduplication to the most deployed VTL in the industry. 
(ANALYST REPORT) READ ABSTRACT |

The End of Advertising as We Know It by IBM Line of Business

February 2008 - (Free Research)
Based on IBM global surveys of more than 2,400 consumers and 80 advertising experts, we see four change drivers shifting control within the industry. Find out more by downloading this IBM white paper. 
(WHITE PAPER)

Skills Forecast: Big Data Analytics by ComputerWeekly.com

February 2013 - (Free Research)
This report analyses the projected demand for IT professionals with Big Data Analytic skills in the UK over the next five years. 
(ESSENTIAL GUIDE) READ ABSTRACT |

Emerging Threats: The Changing Face of Email by Kaspersky Lab

August 2009 - (Free Research)
More than three years after the infamous declaration from Microsoft's Bill Gates that "spam will be solved" in 2009, unsolicited junk mail continues to bombard email servers, dumping malicious attachments, phishing lures and spam advertising for fake pharmaceuticals. 
(WHITE PAPER) READ ABSTRACT |

Defending Systems on a Wide-open Network with Symantec Endpoint Protection by Symantec Corporation

July 2012 - (Free Research)
Advertising agency, Direct Agents, needed protection at each individual computer because their employees routinely accessed websites and opened emails that were potentially harmful. In this case study, learn how Symantec Endpoint Protection was able to meet their needs, providing simplified management and protection while saving on costs. 
(CASE STUDY) READ ABSTRACT |

eGuide:Mitigating malicious advertisement malware by Sophos, Inc.

June 2011 - (Free Research)
More than one million websites were infected by malicious advertisements, also known as malvertisements, in the last quarter of 2010. This expert guide explains why and how this form of attack is quickly spreading and offers technical advice on how to avoid infection. 
(EGUIDE) READ ABSTRACT |

Removing Internet Anonymity Barriers with IP Intelligence by Digital Element

January 2008 - (Free Research)
NetAcuity IP Intelligence technology provides an excellent way to non-invasively gather new intelligence about the online universe, and Digital Element delivers the de facto standard in IP Intelligence. 
(WHITE PAPER) READ ABSTRACT |

Discovery Communications Continues Global Expansion with Help from Savvis Managed Services by SAVVIS

June 2010 - (Free Research)
Savvis delivers a complex, fully managed infrastructure for Discovery to support its real-time advertising deliverables, ad sales, scheduling, and programming for all its international operations. Savvis’ solution allows Discovery to take advantage of a broad portfolio of managed services. 
(WHITE PAPER) READ ABSTRACT |

Personalized Video Experiences by Motorola, Inc.

December 2008 - (Free Research)
This paper explains various topics like: MPEG-4 Wins the Battle of the Bandwidth, How to Succeed in Targeted Advertising, Changing Times for Video On Demand, Modular Uplink System and Making the Change to Switched Digital Video. 
(WHITE PAPER) READ ABSTRACT |

22 November 2011: Read the latest issue of the UK’s leading technology publication, where we analyse the latest technology news and what it means for IT managers. by ComputerWeekly.com

December 2011 - (Free Research)
In this week’s Computer Weekly, we talk to the British Library about the enormous storage challenges of digitising its printed archive; we examine the state of the UK IT jobs market and the skills that are most in demand by employers; and we look at case studies of the best virtualisation projects. Download the new issue now. 
(EZINE) READ ABSTRACT |

Top 5 Best Practices for Creating Effective Campaign Dashboards by Tableau Software

June 2008 - (Free Research)
We can define an effective marketing dashboard as one that enables marketers to visually display relevant and current campaign, customer, advertising and/or branding information needed to achieve marketing objectives. 
(WHITE PAPER) READ ABSTRACT |

Facebook’s Best Kept Secret: Building Conversions and Revenue with Ads for Fans by WebTrends (E-mail this company)

April 2013 - (Free Research)
With over 800 million Facebook users to potentially see your message, you need to capitalize on the marketing opportunity that Facebook ads presents. Read this white paper to better understand targeted ads for fans, and for advice on creating a strategy for successfully driving traffic, tracking campaign activity, and increasing conversions. 
(WHITE PAPER) READ ABSTRACT |

Super Bowl XLVIII: The Social Story by Oracle Corporation

April 2014 - (Free Research)
Access the following white paper to uncover some of the most powerful ways brands used social media channels to magnify their investment before the big game. Gain insight on how to keep up pace using different facets of social media, what works, why it works, and how you can get started. 
(WHITE PAPER) READ ABSTRACT |

Video-Ready - Campus Network by Cisco Systems, Inc.

May 2008 - (Free Research)
Why should your network be "Video-Ready"? Video applications have enabled enterprises to significantly increase worker productivity, improve collaboration, reduce costs, and streamline and optimize business operations. This paper dicusses the factors that will accelerate adoption of video solutions over the next few years. 
(WHITE PAPER) READ ABSTRACT |

Introduction to GPS and Blackberry by BlackBerry

January 2009 - (Free Research)
In this webcast you will learn that Global Positioning System (GPS) is a series of 24 geosynchronous satellites that continually transmit position information. 
(WEBCAST) READ ABSTRACT |

Mobile Web 2.0 - opportunities in advertising and presence-based services by ComputerWeekly.com

December 2010 - (Free Research)
The mobilisation of Web 2.0 is fostering new partnerships and rivalries throughout the value chain. 
(WHITE PAPER) READ ABSTRACT |

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