The Internet has changed the dynamics of technology sales and marketing. While most marketing efforts emphasize generating leads, and most sales efforts are focused on closing sales, not enough consideration is given to the little-understood but vital middle ground of lead qualification. Learn more about industry best practices. 

Following on from the first cycle of research carried out in February 2011, this r e-run of the next generation datacentre research covered 10 regions to identify what progress organisations have made in preparing to adapt to new IT architectures and approaches to computing. 

The Internet enables prospects to search for you rather than the other way around. You must place expertly crafted content wherever prospects might be searching. This podcast describes how marketers are leveraging a new methodology called Intelligent Content Strategy to attract more prospects that are looking for their solutions. 

In February 2009, Quocirca interviewed 800 individuals across 8 geographies for their views on, and usage of, enterprise performance management (EPM) tools and processes. 

This resource reveals five important considerations to keep in mind when planning desktop virtualization and discusses the ten most notable use cases for this environment. 

This resource demonstrates how a buy-and-hold strategy can add data center costs that many of today’s enterprises simply can’t afford. Read on to learn more about server replacement cycles and the ongoing operational costs of holding on to legacy hardware platforms long past their recommended life-cycle. 

Barcoding, also known as Automatic Identification (Auto ID), is a method of encoding information into a machine-readable pattern of predefined bar and space patterns that can be quickly and accurately read by a scanner and a computer. Read this white paper to learn how to incorporate barcoding into your everyday. 

Explosive data growth is causing storage costs to skyrocket, which is forcing IT organizations to look for more cost-effective archival and backup solutions. Oracle's StorageTek tape product family has maintained a market leadership position for many years and now includes the world's fastest and highest capacity tape drive. 

Explosive data growth is causing storage costs to skyrocket, which is forcing IT organizations to look for more cost-effective archival and backup solutions. Oracle's StorageTek tape product family has maintained a market leadership position for many years and now includes the world's fastest and highest capacity tape drive. 

This podcast summarizes, Define What's Valued Online, a new study which confirms what many technology marketers have instinctively suspected all along: Buyers of technology products consider Internet research essential to their ability to do their jobs. Listen to this podcast to learn about basic changes you can make to improve your online content. 

This first issue of Cloud Development Digest, geared for Java developers, features the following three articles: "Java Platform as a Service Providers Vie for Developers’ Affection," "Cloud Architecture Key to Leveraging Cloud-Based Services," and "IaaS Management Tools and Test Cycles in the Cloud." 

This week’s Computer Weekly asks what chancellor George Osborne's Budget means for the UK IT community and if he can deliver his goal to make Britain "the technology centre of Europe". Also you'll find the final part of our private cloud Buyer's Guide and we examine the options for choosing the right WAN optimisation strategy.