White papers are one of the most misunderstood, miswritten and misused marketing tools available. While many companies think they need a white paper, few manage to write, design or use them to their full potential. This podcast outlines eight key steps to take when writing a white paper and what you should do once the paper is written. 

<p>The sheer complexity of new Web 2.0 technologies, the ever-growing and changing number of toolkits, and the absence of industry standards make it nearly impossible to find an accurate functional testing method for Web 2.0 applications. Read this white paper to discover the answer to this problem.</p> 

The Internet enables prospects to search for you rather than the other way around. You must place expertly crafted content wherever prospects might be searching. Marketers are leveraging a new methodology called Intelligent Content Strategy to attract more prospects that are looking for their solutions. 

<p>Your talent management strategy can make or break the success of your organization, but this can be a challenging task if you’re a SMB that still collects documentation manually. Read this white paper to learn how to automate your paper-based procedures to improve your talent management life cycle.</p> 

Veeam Backup & Replication capabilities: Image Based Backup and Replication, Changed Block Tracking (CBT), Deduplication and Compression. Enterprises using Hyper-V can now leverage the power of Veeam Backup & Replication to enable server virtualization and improve the standard of data protection as well as lower costs. 

Companies worldwide are affirming the value of archiving as a best practice for managing data growth, completing faster application upgrades and much more. Inside this white paper, learn how archiving can help support data retention compliance initiatives and mitigate risk for audits and electronic discovery requests. 

This white paper explores the capabilities and benefits that the next phase of application lifecycle management (ALM) must deliver in order to overcome the challenges of application delivery. 

This white paper describes how combining your front-end business strategy to downstream technical execution helps you overcome rapid technological changes, shortens product lifecycles and turns innovative ideas into profitable business opportunities. 

Many organizations struggle to carry on the processes of multiple large data integration and SOA projects for reconstructing data flows, ontologies, transformations and more. This paper addresses the obstacles faced when attempting data projects and the strategic plans for overcoming these issues to attain a higher ROI and reduce overall cost. 

This white paper takes an exclusive look at how pharmaceutical and medical device companies are overcoming their order processes challenges by making smart use of their technology, understanding the true cost of manual transactions, and automating their processes. 

This white paper explores the best practices for modernizing all facets of your backup and recovery architecture in a fashion that suits your budget and established processes. Read now to learn more. 

This white paper discusses how business rules management systems can be used to meet the diverse range of stakeholder requirements associated with an automated policy management system. 

To improve test coverage without adding more resources, QA groups need a new kind of automation tool. This white paper describes a breakthrough approach to high-tech equipment testing that empowers equipment testers to increase coverage and spend more time on creative testing.