Is the C-suite really the best source of early leads that will convert to revenue for your company? New research from KnowledgeStorm unveils some surprising results that call this common conception into question, and should have technology marketers re-examining their lead targeting strategies. 

In August 2011, Forrester Consulting surveyed over 200 leading IT firms in North America and Europe to answer the question, “What are the implications of expanding testing in development, and what does it mean to development quality?”. Read this report to see the results. 

The Internet has changed the dynamics of technology sales and marketing. While most marketing efforts emphasize generating leads, and most sales efforts are focused on closing sales, not enough consideration is given to the little-understood but vital middle ground of lead qualification. Learn more about industry best practices. 

The Internet enables prospects to search for you rather than the other way around. You must place expertly crafted content wherever prospects might be searching. Marketers are leveraging a new methodology called Intelligent Content Strategy to attract more prospects that are looking for their solutions. 

This paper encourages all businesses to consider a more formal "green" strategy in regards to client computing and the technology refresh cycle. The timing could not be better. There is also a business case to be made that the 'business as usual' environment could view the "green" initiative as a compelling event unto itself. 

<p>Read this expert article to find best practices for keeping your iteration and release cycles in sync even as your Agile development projects becoming increasingly complex.</p> 

BI empowers companies with the ability to offer products and services at the lowest cost and with the greatest amount of efficiency and productivity possible- while returning the highest revenues and profits. Learn how BI can help you to establish a culture of measurement and begin a powerful cycle of continued improvement within your organization. 

This paper examines the relationship between business and IT groups within the typical enterprise and explores how the implementation of a Business Rules Management System (BRMS) allows both groups to find common ground. 

In this one hour Webcast, presented by Jeff Ramminger, EVP KnowledgeStorm, learn how you can develop more effective content, make it available more efficiently and influence the most important decision makers at the right stages of the buying process. 

Utilizing the latest procurement technologies can help improve your supplier performance, produce better products and improve resource allocation. Read this editorial e-book to get expert advice on the latest procurement technologies for today’s manufacturers. 

As today’s applications become more complex, QA organizations need an updated approach that preserves the benefits of manual testing while significantly improving its efficiency, accuracy and speed. Read this paper to learn how to modernize your manual testing approach and reduce test cycles, streamline dev/test communication, and lower costs. 

This white paper explores the capabilities and benefits that the next phase of application lifecycle management (ALM) must deliver in order to overcome the challenges of application delivery.