The Internet enables prospects to search for you rather than the other way around. You must place expertly crafted content wherever prospects might be searching. Marketers are leveraging a new methodology called Intelligent Content Strategy to attract more prospects that are looking for their solutions. 

Is the C-suite really the best source of early leads that will convert to revenue for your company? New research from KnowledgeStorm unveils some surprising results that call this common conception into question, and should have technology marketers re-examining their lead targeting strategies. 

This resource demonstrates how a buy-and-hold strategy can add data center costs that many of today’s enterprises simply can’t afford. Read on to learn more about server replacement cycles and the ongoing operational costs of holding on to legacy hardware platforms long past their recommended life-cycle. 

BI empowers companies with the ability to offer products and services at the lowest cost and with the greatest amount of efficiency and productivity possible- while returning the highest revenues and profits. Learn how BI can help you to establish a culture of measurement and begin a powerful cycle of continued improvement within your organization. 

When it comes to virtualization, budget planning is the key to success for any organization. This e-guide reviews why no matter what kind of cost saving benefits virtualization promises, having an established budget is essential to help with new purchases, ongoing support and software licensing costs. 

Today, maintaining a competitive edge while managing costs is the challenge that most organisations face. High up on the IT Directors‟ to do list is innovation in the way costs are managed and contained, while at the same time providing a dynamic and responsive IT service to the business. 

Learn why a server refresh is important for small to midsized businesses, the many benefits of adopting new technology, the difference between dedicated and virtual servers, how to calculate ROI and more. 

The IBM Rational ALM value estimator illustrates how your organization can be positively impacted by the use of Rational software solutions as you manage your software development and delivery from definition to deployment. 

As today’s applications become more complex, QA organizations need an updated approach that preserves the benefits of manual testing while significantly improving its efficiency, accuracy and speed. Read this paper to learn how to modernize your manual testing approach and reduce test cycles, streamline dev/test communication, and lower costs. 

According to a recent Aberdeen Group study, companies are prioritizing supply chain visibility, inventory optimization, supply chain analytics, and supply chain outsourcing as ways to cut supply chain management (SCM) costs this year. Read this e-guide to explore the latest expert tips and guidance on SCM cost-cutting strategies. 

Together, Dell and Microsoft have delivered a storage platform comprised of Windows Storage Server 2008 R2 and Dell’s PowerVault NX3100 for easy, reliable access to data stores, greatly simplified storage management, support for ROBO operations, and the capacity and scalability SMBs need to meet ongoing requirements. Read now to learn more. 

As economic cycles go through the ebb and flow of recession and boom, the underlying drivers of financial transformation in business enterprises also change. This is evident in the focus and direction of senior finance executives who have successfully steered their organizations through periods of recessions and prosperity.