Do you ever wonder how potential buyers view the strategic approaches and tactics you commonly use to entice them? In this Webcast, KnowledgeStorm and SiriusDecisions present the results of a new research study that examine the efficacy of demand creation. 

Through this year-long series of whitepapers and webinars, independent analyst Ben Kepes will be building a cloud computing curriculum designed for technologists and non-technical users alike. 

SiriusDecisions has commissioned a new research study to examine the efficacy of demand creation - from the point of view of prospects and customers you are spending millions of dollars to communicate with. Read this executive summary of our Demand Creation webinar to find out which tactics are viewed most favorably in b-to-b marketplace. 

View the slides presented in the "New Research: How to Improve Your B2B Email Marketing Results in 2007" Webcast and find out how 3,637 marketers responded to tough questions about their open, click and conversion rates. Also, find out which tests work best, what's not working, list growth strategies and how email budgets are changing for 2007. 

This Webcast, presented by MarketingSherpa and KnowledgeStorm, presents findings from MarketingSherpa's new report: "IT Marketing Benchmark Guide 2005-2006: Data for B-to-B Software, Hardware & Services Marketers." Learn what IT marketers revealed about their results and budgets and real-life numbers to help benchmark lead generation plans. 

In this one hour Webcast, presented by Jeff Ramminger, EVP KnowledgeStorm, learn how you can develop more effective content, make it available more efficiently and influence the most important decision makers at the right stages of the buying process. 

Learn how you can empower your employees to make the most of big data and data analytics in this executive guide from the Corporate Executive Board. 

This white paper takes a look at speech analytics and how companies are using cloud-based solutions to transform customer conversations into business insight. 

This paper details 6 examples of leading global companies' HR departments that are at the forefront of workforce management strategies. Read this and learn how Four Seasons enables its employees to assist guests anytime, anywhere, or how Zappos.com aligns its organization around the company's 10 core values to offer exceptional customer service. 

With an increased demand for dynamic computing accessibility, pressure on your infrastructure is mounting. Fortunately, desktop virtualization provides a method for meeting these demands. Learn about workshifting, a new approach to end-user computing resulting from the advantages of desktop virtualization. 

With HP's contact centre and customer services, la Caixa was able to expand and continue to provide excellent service to their customers. Read this case study now to learn more about HP's call centre and contact centre offerings.