In spirit, both traditional and agile project delivery embody similar principles and practices that aim to deliver measurable results 

This paper offers insight into an option that capitalizes on predictive analytics, enabling your business to target, optimize and automate your customer-centric interactions. Read this now and learn from other successful companies 10 pivotal tips - including careful planning and setting goals - that will help you craft the perfect data mining plan. 

Read this white paper to learn how financial services firms can leverage social channels to better understand changing customer needs and interaction styles, develop products and services that address those changes, and create marketing campaigns that target these customers. 

With instant access to information, customers expect a purchase experience that matches the ease and speed of the information-gathering experience. Read this white paper, created in collaboration with Frost & Sullivan, to see how a customer relationship management (CRM) solution can help you respond on the customers’ terms. 

The white paper explores the fundamentals of automated software testing, explains how such an endeavor is actually an investment for a company, and details how a company can get a return on their investment. 

In this paper, you’ll find more details about the trends driving online marketing and advice on how to develop your online marketing strategy to reach goals and deliver maximum value from Web initiatives. 

This expert white paper from Forrester Research discusses how the role of the sales person has changed in today's digital world and the four types of salespeople in the 21st century. 

Companies need to make significant investments in digital skills and technologies if they are to meet the needs of their customers, Booz&Co argues in this report. 

This analyst report discusses how best-in-class businesses have adapted their content for improved mobile marketing. 

SAPinsider PROFILES magazine recently talked with Davis Bennett, Vice President of the Solution Delivery Center at SAP Consulting North America, about how SAP’s Rapid Deployment Solutions are creating a whole new way of driving value for SAP customers. 

This white paper will expand on what Oracle defines as Complete CRM – how businesses can better engage customers and users, manage customer transactions, and analyze results to adapt and take advantage of changing business and economic circumstances to realize greater value from CRM. 

This Ventana Research report discusses product information management (PIM) based on the Value Index. Learn how PIM systems can synchronize all your attributes and definitions used in the identification, description, sales and fulfillment of products across all channels that customers, suppliers and partners use. 

CPG companies are discovering that high product volume sales come at the expense of extreme data complexity. Companies struggle to maintain open lines of communication with retail customers and distributors trying to manage the flow of product. Learn how CPG companies deliver BI to business managers to better manage fluctuating product demand.